H
Ho-Huang Tsai
Researcher at TSMC
Publications - 2
Citations - 351
Ho-Huang Tsai is an academic researcher from TSMC. The author has contributed to research in topics: Uses and gratifications theory & Empowerment. The author has an hindex of 2, co-authored 2 publications receiving 298 citations.
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Journal ArticleDOI
Falling in love with online games: The uses and gratifications perspective
TL;DR: The results show that both the gratifications and service mechanisms significantly affect a players' continued motivation to play, which is crucial to a player's proactive stickiness to an online game.
Proceedings Article
Why Do Players Stick to a Specific Online Game? The Users and Gratifications Perspective
TL;DR: The important antecedents (i.e. gratifications, presence, service mechanisms, and continuance motivation) of stickiness intention on the online game are explored and the associated relationships among them are examined.