J
James McCullough
Researcher at University of Puget Sound
Publications - 38
Citations - 1410
James McCullough is an academic researcher from University of Puget Sound. The author has contributed to research in topics: Marketing research & Marketing management. The author has an hindex of 18, co-authored 38 publications receiving 1359 citations. Previous affiliations of James McCullough include University of Arizona & University of California, Davis.
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Effects of firm resources on growth in multinationality
TL;DR: In this article, the authors propose a framework that consists of resource determinants in two categories: knowledge-based and property-based resources, which are found to be significant driving forces behind growth in multinationality.
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International Entrepreneurial Capability: The Measurement And A Comparison Between Born Global Firms And Traditional Exporters In China
TL;DR: In this article, the authors present the development and application of a new measure of international entrepreneurial capability and apply it to manufacturing firms in China, both traditional exporters and born global firms.
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A services marketing management model: integrating internal and external marketing functions
TL;DR: In this article, the authors explore the linkage between internal marketing activities (directed at employee recruitment, training, motivation, communication, and retention) and the more traditional external marketing activities such as pricing, advertising, and personal selling.
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Applying the internal marketing concept within large organizations: as applied to a credit union
TL;DR: In this article, a case study illustrates how individual branch managers of a large credit union applied the internal marketing con- cept to achieve strikingly effective results in the marketplace using limited resources.
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Environmental Influences and Decision-Making Uncertainty in Export Channels: Effects on Satisfaction and Performance:
TL;DR: One barrier to effective exporting may be uncertainty about the foreign environment as discussed by the authors, which is a common barrier for many firms that could export but do not because they are concerned about the economic uncertainty.