Jason Ho

TL;DR: In this article, the authors examine the relationship between individualistic and altruistic motivations and the frequency of forwarding online content and investigate if high trait curiosity can indirectly lead to more forwarding by increasing the amount of online content consumed.

TL;DR: In this article, the authors developed and estimated a model that includes both direct (on potential moviegoers) and indirect effects (on exhibitors) of regular and Super Bowl advertising, and in particular developed a discrete choice model to control for the endogeneity of the super Bowl advertising decision.

TL;DR: In this paper, a movie scheduling problem is formulated as a generalized set partitioning problem, which is solved with an algorithm based on column generation techniques, and a movie schedule is generated based on conditional forecasts of the number of visitors per show and a scheduling procedure that quickly finds a near optimal schedule.

TL;DR: In this article, a measure of co-viewing on people meter panel data was proposed and tested on a data set in Mexicano. But the measure was only applied to a subset of people.

TL;DR: In this paper, the authors assess how different segments in the movie market respond to three marketing drivers, namely prices, product availability and viewing channels (including piracy), and find that consumers who had recently obtained hardcopies of pirated movies were more price sensitive than other consumers.