Journal ArticleDOI
Viral marketing: Motivations to forward online content
Jason Ho,Melanie A. Dempsey +1 more
TLDR
In this article, the authors examine the relationship between individualistic and altruistic motivations and the frequency of forwarding online content and investigate if high trait curiosity can indirectly lead to more forwarding by increasing the amount of online content consumed.About:
This article is published in Journal of Business Research.The article was published on 2010-09-01. It has received 529 citations till now. The article focuses on the topics: Viral marketing & The Internet.read more
Citations
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Journal ArticleDOI
Organizing for Innovation in the Digitized World
TL;DR: The organizational research implications of these three digital innovation traits are explored and research opportunities for organization science scholars are identified.
Journal ArticleDOI
What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature
TL;DR: In this article, a multi-dimensional analysis of electronic word-of-mouth (eWOM) communication has been conducted based on a systematic review of 190 studies and the key issues in current and emerging literature and propose important questions for future research.
Journal ArticleDOI
Customer engagement in a Facebook brand community
TL;DR: In this paper, the authors study the effect of customer engagement behaviors on perceived relationship benefits and relationship outcomes, and find that the influence of CEB on satisfaction is partially mediated by social benefits and entertainment benefits.
Journal ArticleDOI
When does electronic word-of-mouth matter? A study of consumer product reviews☆
TL;DR: In this paper, the authors examine the persuasiveness of online consumer product reviews and find that consumers who evaluate products associated with promotion consumption goals perceive positive reviews to be more persuasive than negative ones (i.e., a positivity bias).
Journal Article
Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals
TL;DR: In this article, the authors examined the possibility that conspicuous displays of consumption and benevolence might serve as ''costly signals'' of desirable mate qualities, and found that romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.
References
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Book
Principles and Practice of Structural Equation Modeling
TL;DR: The book aims to provide the skills necessary to begin to use SEM in research and to interpret and critique the use of method by others.
Journal ArticleDOI
The need to belong: Desire for interpersonal attachments as a fundamental human motivation.
Roy F. Baumeister,Mark R. Leary +1 more
TL;DR: Existing evidence supports the hypothesis that the need to belong is a powerful, fundamental, and extremely pervasive motivation, and people form social attachments readily under most conditions and resist the dissolution of existing bonds.
Journal ArticleDOI
Fit indices in covariance structure modeling : Sensitivity to underparameterized model misspecification
Li-tze Hu,Peter M. Bentler +1 more
TL;DR: In this article, the sensitivity of maximum likelihood (ML), generalized least squares (GLS), and asymptotic distribution-free (ADF)-based fit indices to model misspecification, under conditions that varied sample size and distribution.
Book
A beginner's guide to structural equation modeling
TL;DR: This book provides the reader with a review of correlation and covariance among variables, followed by multiple regression and path analysis techniques to better understand the building blocks of structural equation modelling.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.