There is, I think, something ethereal about i —the square root of minus one. I remember first hearing about it at school. It seemed an odd beast at that time—an intruder hovering on the edge of reality.

Usually familiarity dulls this sense of the bizarre, but in the case of i it was the reverse: over the years the sense of its surreal nature intensified. It seemed that it was impossible to write mathematics that described the real world in …

I and i

자연주의적 탐구조사(Naturalistic Inquiry)

Data Mining - Concepts and Techniques.

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Computational geometry

Moving point object data can be analyzed through the discovery of patterns. We consider the computational efficiency of computing two of the most basic spatio-temporal patterns in trajectories, namely flocks and meetings. The patterns are large enough subgroups of the moving point objects that exhibit similar movement and proximity for a certain amount of time. We consider the problem of computing a longest duration flock or meeting. We give several exact and approximation algorithms, and also show that some variants are as hard as MaxClique to compute and approximate.

Computing longest duration flocks in trajectory data

Data representing moving objects is rapidly getting more available, especially in the area of wildlife GPS tracking. It is a central belief that information is hidden in large data sets in the form of interesting patterns, where a pattern can be any configuration of some moving objects in a certain area and/or during a certain time period. One of the most common spatio-temporal patterns sought after is flocks. A flock is a large enough subset of objects moving along paths close to each other for a certain pre-defined time. We give a new definition that we argue is more realistic than the previous ones, and by the use of techniques from computational geometry we present fast algorithms to detect and report flocks. The algorithms are analysed both theoretically and experimentally.

/pdf/reporting-flock-patterns-36btzpd9k6.pdf

Reporting flock patterns

Team-based invasion sports such as football, basketball and hockey are similar in the sense that the players are able to move freely around the playing area; and that player and team performance cannot be fully analysed without considering the movements and interactions of all players as a group. State of the art object tracking systems now produce spatio-temporal traces of player trajectories with high definition and high frequency, and this, in turn, has facilitated a variety of research efforts, across many disciplines, to extract insight from the trajectories. We survey recent research efforts that use spatio-temporal data from team sports as input, and involve non-trivial computation. This article categorises the research efforts in a coherent framework and identifies a number of open research questions.

Spatio-Temporal Analysis of Team Sports -- A Survey

In this paper we consider the problem of detecting commuting patterns in a trajectory. For this we search for similar subtrajectories. To measure spatial similarity we choose the Frechet distance and the discrete Frechet distance between subtrajectories, which are invariant under differences in speed. We give several approximation algorithms, and also show that the problem of finding the 'longest' subtrajectory cluster is as hard as MaxClique to compute and approximate.

/pdf/detecting-commuting-patterns-by-clustering-subtrajectories-7c24xcflgd.pdf

Detecting commuting patterns by clustering subtrajectories

Team-based invasion sports such as football, basketball, and hockey are similar in the sense that the players are able to move freely around the playing area and that player and team performance cannot be fully analysed without considering the movements and interactions of all players as a group. State-of-the-art object tracking systems now produce spatio-temporal traces of player trajectories with high definition and high frequency, and this, in turn, has facilitated a variety of research efforts, across many disciplines, to extract insight from the trajectories. We survey recent research efforts that use spatio-temporal data from team sports as input and involve non-trivial computation. This article categorises the research efforts in a coherent framework and identifies a number of open research questions.

Joachim Gudmundsson

Papers

Computing longest duration flocks in trajectory data

Reporting flock patterns

Spatio-Temporal Analysis of Team Sports -- A Survey

Detecting commuting patterns by clustering subtrajectories

Spatio-Temporal Analysis of Team Sports