J
Joseph N. Cappella
Researcher at University of Pennsylvania
Publications - 195
Citations - 12597
Joseph N. Cappella is an academic researcher from University of Pennsylvania. The author has contributed to research in topics: Smoking cessation & Public opinion. The author has an hindex of 50, co-authored 190 publications receiving 11216 citations. Previous affiliations of Joseph N. Cappella include National Institutes of Health & Annenberg Public Policy Center.
Papers
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Journal ArticleDOI
Association of BDNF and COMT genotypes with cognitive processing of anti-smoking PSAs.
Mary Falcone,Christopher Jepson,Paul Sanborn,Joseph N. Cappella,Caryn Lerman,Andrew A. Strasser +5 more
TL;DR: This is the first study to identify genetic factors associated with cognitive processing of anti‐smoking PSAs, and polymorphisms in the genes encoding brain‐derived neurotrophic factor and catechol‐O‐methyltransferase, which affect cognitive processing in the prefrontal cortex are examined.
Journal ArticleDOI
Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products.
TL;DR: In this article, the authors examined the harm perceptions and beliefs about potential modified risk tobacco products (MRTPs) and found that the most endorsed beliefs for each product were that they contained nicotine and that they were risky.
Book ChapterDOI
The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions
TL;DR: This paper examined the emotional flow hypothesis that suggested that emotional shifts in response to educational narratives promote and sustain message engagement, and that engagement, in turn, can promote story-consistent attitudes and beliefs.
Journal ArticleDOI
Estimating Acceptability of Financial Health Incentives.
Elisabeth Bigsby,Holli H. Seitz,Scott D. Halpern,Kevin G. Volpp,Kevin G. Volpp,Joseph N. Cappella +5 more
TL;DR: Incentive programs in the United States are more likely to be acceptable to the public if they are funded by private companies and higher among ideologically liberal participants than among conservative participants.
Journal ArticleDOI
Familial Risk Cues in Direct-to-Consumer Prescription Drug Advertisements: Impacts on Intentions to Adopt Healthy Lifestyles and Pharmaceutical Choices
TL;DR: In this paper, the effects of cues of family history as a risk factor in direct-to-consumer advertisements were assessed, and the findings suggest that familial risk cues incorporated in pharmaceutical appeals can enhance behavioral intentions in response to risk, without increasing a sense of fatalism.