Joseph N. Cappella

TL;DR: Results show that PSAs featuring distinctive smoker and/or persuader characters yielded significantly higher message engagement and perceived effectiveness (PE) than PSAs without characters.

TL;DR: In this paper, the authors report two studies concerning the relationship of temporal rhythms in speech fluency to the ideational content of the discourse and find that when subjects are not allowed to prepare speech in advance of actual production, there will be a tendency for ideational boundaries to be associated with a decrease in the fluency.

TL;DR: Investigating the extent to which claims made in press releases and mainstream print media were fairly derived from their original presentation in scholarly journals found claims originating in news articles which demonstrated contact with individuals not directly involved in the research more representative of the original science.

TL;DR: An ordering in genetic literacy sub-dimensions such that familiarity with terminology precedes skills using information, which in turn precedes factual knowledge is established, important to contextualizing previous findings, guiding measurement in future research, and identifying gaps in the understanding of genomics relevant to the demands of differing applications.

TL;DR: The results suggest that message congruency between visual and textual information is beneficial to recall of label content and images captured and held smokers’ attention better than the text.