Kyeong Sam Min

TL;DR: This paper examined the impact of writing stories on the evaluation of consumption objects and found that stories generate fewer affective thoughts than do dialogues, and that the importance of generated stories derives from deeper elaboration, providing enhanced recollection of the coherent narrative, ease of generation, and more favorable attitudes toward the task.

TL;DR: This paper examined consumer reactions to online ads varying in levels of entertainment value and found that more favorable brand attitudes and more positive purchase intentions are formed when consumers are exposed to an ad that generates a high (game ad), rather than a low (banner ad) level of entertainment values.

TL;DR: In this paper, the authors used diminishing sensitivity theory and proposed that tourists' motivation to adhere to the campaign goals depends on the distance between the current goal progress and the reference point (differential goal progress frame effects).

TL;DR: Using non-linear regression analyses accounting for the excess of zero values in treatment visit counts, it is found that both sociodemographic and illness/need models were significantly predictive of both recent treatment utilization intensity and intentions to seek treatment.

TL;DR: In this paper, the authors evaluated the relationship among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product and found that the relationship between expertise and consumption is moderated by hedonistic orientation.