Journal ArticleDOI
Contingent consumer decision making in the wine industry: the role of hedonic orientation
TLDR
In this paper, the authors evaluated the relationship among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product and found that the relationship between expertise and consumption is moderated by hedonistic orientation.Abstract:
Purpose – This paper aims to evaluate the relationships among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product. While these variables' impact on decision making within this industry have been examined in isolation, this is believed to be the first study marrying these hedonic and non‐hedonic characteristics.Design/methodology/approach – Data were collected from a convenience sample of wine purchasers consisting of faculty, staff and upper level students at a major southwestern university using a 95 item questionnaire. In total, 241 usable surveys were included in the analysis.Findings – The findings indicate support for all five hypothesized relationships. The importance of hedonic orientation as a psychographic characteristic emerges. The relationship between expertise and consumption is moderated by hedonic orientation as is the relationship between expertise and price consciousness. Price consciousness mediates the relationship between expert...read more
Citations
More filters
Journal ArticleDOI
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services
TL;DR: In this paper, the structural relationship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time-saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards online food delivery services is examined.
Journal ArticleDOI
Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online
TL;DR: In this paper, the effects of consumers' hedonic and utilitarian orientation online on price consciousness, frequency of purchase, purchased amount, intention to re-patronize a Web site and expertise with the Internet were investigated.
Journal ArticleDOI
Shopping for fun or shopping to buy: Is it different online and offline?
TL;DR: In this article, the consequences of shopping for fun or for need on word-of-mouth (WOM), intentional loyalty, and price consciousness directly comparing the offline and online settings are investigated.
Journal ArticleDOI
An exploratory study of consumers’ perceptions: What are affordable luxuries?
TL;DR: This paper conducted an exploratory investigation to determine whether millennial consumers differentiate between the terms “luxury” and “affordable luxury,” which products they perceive to be affordable luxuries, and the price range they are willing to pay for affordable luxury items.
Journal ArticleDOI
A strategic investigation of the determinants of wine consumption in China
TL;DR: Wang et al. as mentioned in this paper determined consumer characteristics, buying behavior, and the factors that influence the Chinese wine consumer, and found that there is a need for stakeholders to develop and implement informational and educational marketing strategies to educate and inform consumers in ways that reflect their needs and expectations according to demographic characteristics.
References
More filters
Journal ArticleDOI
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron,David A. Kenny +1 more
TL;DR: This article seeks to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating the many ways in which moderators and mediators differ, and delineates the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena.
Journal ArticleDOI
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
TL;DR: In this paper, the authors developed a scale measuring both values obtained from the pervasive consumption experience of shopping and found that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables.
Journal ArticleDOI
Hedonic Consumption ; Emerging Concepts, Methods and Propositions
TL;DR: In this paper, the authors define hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience.
Journal ArticleDOI
Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.
Journal ArticleDOI
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
Jack M. Feldman,John G. Lynch +1 more
TL;DR: In this paper, the authors examined the effects of measurement operations on revealed correlations among survey measures of belief, attitude, intention, and behavior, and proposed a simple theory predicting that an earlier response will be used as a basis for another, subsequent response if the former is accessible and if it is perceived to be more diagnostic than other accessible inputs.