M
Makarand Mody
Researcher at Boston University
Publications - 53
Citations - 1862
Makarand Mody is an academic researcher from Boston University. The author has contributed to research in topics: Tourism & Hospitality. The author has an hindex of 18, co-authored 53 publications receiving 1092 citations. Previous affiliations of Makarand Mody include Purdue University.
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The accommodation experiencescape: a comparative assessment of hotels and Airbnb
TL;DR: In this article, the authors demonstrate that the dimensions of serendipity, localness, communitas and personalization represent valuable additions to Pine and Gilmore's original experience economy construct.
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Platforms in the peer-to-peer sharing economy
TL;DR: In this article, the authors examine peer-to-peer sharing platform business models, their sources of competitive advantage, and the roles, motivations and behaviors of key actors in their ecosystems, using a conceptual approach rooted in the service, tourism and hospitality, and strategy literature.
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Adding evidence to the debate: Quantifying Airbnb's disruptive impact on ten key hotel markets
TL;DR: In this article, the authors examined the effects of Airbnb supply on key hotel performance metrics: room revenues (RevPAR), average daily rates (ADR), and occupancy rates (OCC) in ten major U.S. hotel markets for the period between July 2008 and June 2017.
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Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy?
TL;DR: In this article, the authors use structural equation modeling to compare two models with alternative conceptualizations of the dynamics of experiential consumption in the accommodations industry, and demonstrate the critical role of the dimension of hospitableness in facilitating favorable experiencial and brand-related outcomes, particularly in the context of the hotel experience.
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Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb
TL;DR: In this paper, the authors identify two distinct pathways through which an authentic consumption experience influences brand loyalty for the leisure traveler: a brand pathway and an experience pathway, and they find that hotels and Airbnb leverage these pathways differently to generate brand loyalty.