M
Matthew O’Brien
Researcher at Bradley University
Publications - 22
Citations - 2290
Matthew O’Brien is an academic researcher from Bradley University. The author has contributed to research in topics: Customer retention & Affective events theory. The author has an hindex of 11, co-authored 19 publications receiving 2130 citations. Previous affiliations of Matthew O’Brien include College of Business Administration & University of Arizona.
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Competing through service: Insights from service-dominant logic
TL;DR: In this article, the authors propose a service-dominant logic (S-D) for marketing and compare it with G-D to provide a framework for thinking more clearly about the concept of service and its role in exchange.
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Adolescents' utilitarian and hedonic Web consumption behavior: Hierarchical influence of personal values and innovativeness
TL;DR: In this article, a cognitive, hierarchical decision-making approach was used to study the web-consumption behavior of adolescents from a cognitive and hierarchical decision making perspective, and two a priori domains of Web consumption (utilitarian and hedonic) were confirmed.
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Knowledge Transfer as a Means for Relationship Development: A Kazakhstan-Foreign International Joint Venture Illustration
TL;DR: In this paper, the authors examined the influence of knowledge transfer between IJVs on commitment and resulting satisfaction in two-party international joint ventures formed in Kazakhstan, using a sample of 87 matched dyads.
Emergence of Online Shopping in India: Shopping Orientation Segments, International
TL;DR: In this article, the authors explore Indian online shopping via the concept of shopping orientations and find that the value singularity segment is not the pioneer online shopper in India, compared with the early online shoppers in the USA who were often motivated by price.
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Emergence of online shopping in India: shopping orientation segments
TL;DR: In this article, the authors explore Indian online shopping via the concept of shopping orientations and find that the value singularity segment is not the pioneer online shopper in India, compared with the early online shoppers in the USA who were often motivated by price.