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Muhammad Junaid
Researcher at Beijing Institute of Technology
Publications - 20
Citations - 462
Muhammad Junaid is an academic researcher from Beijing Institute of Technology. The author has contributed to research in topics: Customer engagement & Structural equation modeling. The author has an hindex of 6, co-authored 17 publications receiving 122 citations. Previous affiliations of Muhammad Junaid include Lusíada University & Shenzhen University.
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Brand love: the emotional bridge between experience and engagement, generation-M perspective
TL;DR: In this article, the impact on brand love of consumption experience at the dimensional level and whether brand love mediates between consumption experience and customer engagement in the context of Generation M was investigated.
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Online purchase intention in Chinese social commerce platforms: Being emotional or rational?
Umair Akram,Muhammad Junaid,Muhammad Junaid,Muhammad Junaid,Abaid Ullah Zafar,Zhiwen Li,Mingyue Fan +6 more
TL;DR: In this article, the authors investigated the relationship between (hedonic and utilitarian motivations) and online purchase intention (OPI) under Chinese social commerce environment and found that utilitarian and hedonic motivations positively affect OPI.
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Inorganic phase change materials in thermal energy storage: A review on perspectives and technological advances in building applications
Muhammad Junaid,Muhammad Junaid,Zia ur Rehman,Zia ur Rehman,Miroslav Čekon,Miroslav Čekon,Jakub Čurpek,Jakub Čurpek,Rashid Farooq,Rashid Farooq,Hongzhi Cui,Imran Khan,Imran Khan +12 more
TL;DR: In this article, an up-to-date review on phase change materials (PCMs) in the context of latent TES in the building sector is presented, summarizing its performance, applications, and key challenges.
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Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China
TL;DR: Zhang et al. as discussed by the authors proposed a unique framework that aids to enrich online shopping experience (psychological and monetary gains) and accelerates fast food mobile commerce (m-commerce).
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Nature of brand love: examining its variable effect on engagement and well-being
TL;DR: In this article, the authors investigated the effect of duration of use on the relationship between consumers' engagement and brand love and found that the latter has a significant impact on all dimensions of customer engagement.