Olga Dziubaniuk

TL;DR: In this paper, the authors investigate and understand the methodological challenges of collecting rich qualitative data on business relationships and networking in Central Eastern European (CEE) countries, due to a distinct business context that has developed over several historical instances.

TL;DR: In this paper, the authors explored the challenges of teaching a business school undergraduate-level course and argued that a constructivist pedagogy is a suitable epistemological approach for designing a course unit concerning sustainability and ethics.

TL;DR: In this article, the authors quantitatively examine the readability of 150 business-to-business (B2B) marketing research articles published in five leading journals and discuss the possible role of improved readability in encouraging practitioners to read B2B marketing research, while potentially increasing its relevance.

TL;DR: In this article , the authors investigate how managers of small and medium-sized enterprises (SMEs) make sense of cultural differences in international business relationships, especially regarding corporate social responsibility (CSR) in relationships between firms from emerging and developed countries.

TL;DR: In this article, the authors explore the challenges and complexities of interaction in international stakeholder networks within the context of projects focused on the implementation of sustainable development goals (SDGs), in particular, it examines the challenges faced by stakeholders in a network from a developed country during interaction with local communities in a developing country.