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Paul Harrigan
Researcher at University of Western Australia
Publications - 78
Citations - 3056
Paul Harrigan is an academic researcher from University of Western Australia. The author has contributed to research in topics: Social media & Customer engagement. The author has an hindex of 22, co-authored 73 publications receiving 2031 citations. Previous affiliations of Paul Harrigan include University of Southampton & Zayed University.
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Customer engagement with tourism social media brands
TL;DR: In this paper, the authors validate the Customer Engagement with Tourism Brands (CETB) 25-item scale proposed by So, King & Sparks (2014) in a social media context, and offer an alternative three-factor 11-item version of the scale.
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
TL;DR: In this article, the authors validate the consumer brand engagement (CBE) scale proposed by Hollebeek, Glynn, and Brodie (2014) and use social exchange theory to replicate their proposed model to relate CBE to consumer involvement, self-brand connection, and brand usage.
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CRM to social CRM: the integration of new technologies into customer relationship management
TL;DR: In this article, the authors present a new model for social CRM, including a new construct of customer engagement initiatives and adaptations of other constructs, to take cognisance of the impact of social media technologies on CRM.
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Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media:
TL;DR: In this paper, the authors investigated the impact of social media influencer endorsements on purchase intention, more specifically, the impact advertising disclosure and source credibility have in this process, and they found that advertising disclosure has a significant impact on source credibility subdimensions of attractiveness, trustworthiness and expertise.
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Critical Factors Underpinning the e-CRM Activities of SMEs”.
TL;DR: In this article, the impact of Internet-based technologies (IBTs) on the CRM activities (that is e-CRM) of small and medium-sized enterprises (SMEs) in Ireland is investigated.