Social Network Analysis

人教版高中英语新课程教材中,语言运用（Using Language）是每个单元必不可少的部分,提供了围绕单元中心话题的听、说、读、写的综合性练习,是单元中心话题的延续和升华.如何设计Using Language部分的教学,使自己的教学模式既不落俗套,又能真正体现新课程标准所倡导的教学理念,正是广大一线英语教师一直努力探索的问题.

打磨Using Language,倡导新理念

* Communication as Culture: Essays on Media and Society, rev. ed. James W Carey. New York and London: Routledge, 2009. 205 pp. James W. Carey collected essays he wrote in the 1970s and 1980s into a volume titled Communication as Culture, originally published in 1989. Carey died in May 2006 after a long and influential academic career. This re-publication as a "revised edition" comes with a bibliography of Carey's lifetime production of 170 or so essays and book reviews, compiled by his son Daniel, and an insightful forward by G. Stuart Adam, a journalism scholarship fellow at The Poynter Institute. Shortly after Communication as Culture first appeared twenty years ago, as Adam points out, American Journalism devoted an issue to scholars' commentaries on Carey's essays. In the year he died, a book of essays by scholars, titled Thinking with James Carey, examined his life's work. So perhaps there's not much left to review and learn from a new reading of the work of a prodigious intellect whose ideas have already received a thorough engagement by his academic peers. What follows, therefore, is not so much a review in the classic sense as the reflection of one who practiced newspaper and magazine journalism for twenty-five years before spending a decade in a university working at the intersection of public policy, politics, and journalism. As media companies struggle with difficult challenges posed by technological change and severe economic shocks, publishers and editors, as well as journalism critics, teachers, and students, would find no better guide to thoughtful analysis of the future than Carey's case study of the telegraph and how it transformed not simply "communication" but society itself. Indeed, Carey's central insight is profound in its simplicity: that communication is both "a structure of human action" and a "structuring set of social relations." Thus, he argues, people inhabit the culture they create by and through their communication with one another. This leads to an important lesson for professionals and would-be journalists: They cannot see themselves solely as observers somehow apart from the dynamics they report and analyze, because the act of communicating itself shapes the community in which they live and work. One of the strengths of Carey's work is that it emerged from a moral core. He drew comfortably from religious intellectual traditions and applied lessons to today's secular issues. Fundamentally, Carey sought through his thinking and writing to contribute to building a good society. A second strength, related to the first, is Carey's devotion to democracy. In this devotion, he comes across as an idealist; he recognizes the factionalism and disagreements of a continental democracy, but he tends to celebrate person-to-person conversation that creates common ground for decision making. Though no provincial American, Carey clearly had in mind the shaping of democratic conversation in the United States. Still, it is important that in developing a theoretical construct for understanding communication, he seemed to have as a goal the building of a good, democratic society. Carey's approach to the news in a democratic society led him to delve into the intellectual conflict of Walter Lippmann and John Dewey. …

Communication as Culture: Essays on Media and Society

Frame Reflection Toward The Resolution Of Intractable Policy Controversies

Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations

Purpose – Project communication is overwhelmingly viewed as the proper and timely delivery of pertinent project information. The view of communication in this way misses the constitutive nature of communication. Communication is more than message exchange but a way that project managers generate the grounds for a project. The purpose of this paper is to explore how the communicative practices of project managers creates a dialogue with stakeholders that ultimately impacts the content, direction and outcome of a project. Design/methodology/approach – Semi-structured interviews were performed with project managers from the Project Management Office of a large international bank. The project managers were responsible for their own projects of varying size with scopes that included everything from marketing initiatives to heavily oriented technology projects. Findings – Overall, the project managers interviewed for the current project do not subscribe to the belief that communication is part of a constitutive...

Communication, dialogue and project management

Purpose – The research on virtual team leadership does well to describe the skills that are needed to guide and direct effective teams. However, what is presupposed in the previous research is that virtual teams have assigned leaders. That is, leaders were either management, appointed by management or were chosen by the team itself. Yet in today's global economy not all virtual teams have assigned leaders, instead many virtual team leaders emerge on their own to direct the group's actions. The purpose of this paper is to examine which emergent leadership competencies most impact virtual team effectiveness. Design/methodology/approach – This is a mixed method study where both a participant survey and content analysis of actual participant messages are used to determine the competencies of emergent virtual team leaders. The research participants for the current study were required to work in assigned teams on organizational case analyses. At the end of each case, teams presented their solutions in the form ...

The impact of emergent virtual leadership competencies on team effectiveness

Where most literature explains Corporate Social Responsibility (CSR) communication through Resource Dependency and Institutional Theories, this study investigates how the emergence and maintenance of an infrastructure for communication influences organizational communicative behavior. The infrastructure for communication is a repertoire of materials that act as a tacit framework for the preferred forms of communicative strategy and instrumentation among a community of organizations. This is a longitudinal study of the controversy surrounding Nike’s supply chain from 1993 to 2004. To draw conclusions about the nature of an infrastructure requires a form of analysis known as infrastructural inversion, which is a reflective practice that involves assessing the communication and interaction of actors to ascertain the relevant patterns that impact behavior. The main finding of the study is that infrastructure shaped how the organizations behaved by acting as a coordinating device for the symbolic and material qualities of inter-organizational communicative strategy and instrumentation.

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CSR Infrastructure for Communication and the Nike Controversy

Although there has been an increase in research on celebrity, Turner (2010, p. 13) argues that there is not a ‘great deal of depth or variety in academic writing’. He believes that there needs to b...

Cultivating celebrity through public relations

Communication is a response that can mitigate and even restore the damage resulting from organizational crisis. Yet what is often asserted in most of the research is that organizations are in a state of crisis and that they are indeed engaging in crisis communication. Sometimes organizations are in controversy as opposed to crisis. The distinction between controversy and crisis, in turn, has implications for the practice of communication. The current paper takes the opportunity to show the fruitful directions to be taken up based on the differences between crisis and controversy and how these differences impact organizational communication.

Paul Ziek

Papers

Communication, dialogue and project management

The impact of emergent virtual leadership competencies on team effectiveness

CSR Infrastructure for Communication and the Nike Controversy

Cultivating celebrity through public relations

Crisis vs. Controversy