S
Sanghyeop Lee
Researcher at College of Business Administration
Publications - 39
Citations - 1193
Sanghyeop Lee is an academic researcher from College of Business Administration. The author has contributed to research in topics: Loyalty & Customer retention. The author has an hindex of 15, co-authored 35 publications receiving 746 citations. Previous affiliations of Sanghyeop Lee include Sunway University & Youngsan University.
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Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity
TL;DR: In this article, a study was conducted to shed light on an understanding of cruise vacationers' evaluations of onboard experiences with cruise lines in North America and their loyalty-formation process, which revealed that interactional quality and outcome quality were significantly and positively associated with novelty and perceived value which in turn affected satisfaction and loyalty.
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Drivers of brand loyalty in the chain coffee shop industry
TL;DR: In this paper, the authors examined customers' loyalty generation process for a chain coffee shop brand by considering the role of cognitive drivers, affective drivers, brand satisfaction, and relationship commitment.
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Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges
TL;DR: In this article, the authors investigated the relationship among cognition, emotion, sensory, well-being perception, satisfaction, word-of-mouth, and intention to revisit airline lounges.
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Consequences of cruise line involvement: a comparison of first-time and repeat passengers
TL;DR: In this paper, the relationship among involvement, perceived price, perceived quality, affective satisfaction, perceived value, attitudinal loyalty and behavioral loyalty in the cruise line industry was investigated.
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Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention
TL;DR: In this paper, the positive relationship among multiple quality factors of in-flight food and beverage (core, external, and delivery), price reasonableness, airline image, satisfaction, and re-flying intention was investigated in an empirical manner.