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Bee-Lia Chua

Researcher at Universiti Putra Malaysia

Publications -  72
Citations -  1892

Bee-Lia Chua is an academic researcher from Universiti Putra Malaysia. The author has contributed to research in topics: Tourism & Loyalty. The author has an hindex of 17, co-authored 53 publications receiving 999 citations. Previous affiliations of Bee-Lia Chua include Texas Tech University.

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Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity

TL;DR: In this article, a study was conducted to shed light on an understanding of cruise vacationers' evaluations of onboard experiences with cruise lines in North America and their loyalty-formation process, which revealed that interactional quality and outcome quality were significantly and positively associated with novelty and perceived value which in turn affected satisfaction and loyalty.
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Impact of health risk perception on avoidance of international travel in the wake of a pandemic

TL;DR: This paper examined the role of negative affeces in the COVID-19 pandemic in the travel and tourism industry and found that tourists are increasingly putting off their air travel due to COVID 19 pandemic.
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Drivers of brand loyalty in the chain coffee shop industry

TL;DR: In this paper, the authors examined customers' loyalty generation process for a chain coffee shop brand by considering the role of cognitive drivers, affective drivers, brand satisfaction, and relationship commitment.
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Investigating the Structural Relationships Between Food Image, Food Satisfaction, Culinary Quality, and Behavioral Intentions: The Case of Malaysia

TL;DR: In this article, the structural relationships between the variables were examined by adopting a structural equation modeling (SEM) approach, and the empirical data was collected in Malaysia, where tourists' perceived food image played a role in directly influencing food satisfaction and quality of culinary experience (culinary quality).
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Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges

TL;DR: In this article, the authors investigated the relationship among cognition, emotion, sensory, well-being perception, satisfaction, word-of-mouth, and intention to revisit airline lounges.