S
Shampy Kamboj
Researcher at National Institute of Technology, Hamirpur
Publications - 42
Citations - 1649
Shampy Kamboj is an academic researcher from National Institute of Technology, Hamirpur. The author has contributed to research in topics: Social media & Service innovation. The author has an hindex of 17, co-authored 34 publications receiving 923 citations. Previous affiliations of Shampy Kamboj include Indian Institutes of Technology & Amity University.
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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
TL;DR: The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty, which contributes as a mediator between customer participation andbrand loyalty on social media brand communities.
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Top management knowledge value, knowledge sharing practices, open innovation and organizational performance
TL;DR: In this article, the authors examined the antecedents and outcome of open innovation in SMEs and found that top management knowledge value and knowledge creating practices influence open innovation, which, in turn, influences organizational performance.
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Personalized digital marketing recommender engine
TL;DR: A model for delivering real-time, personalised marketing information concerning the recommended items for online and offline customers is described, using a blend of selling strategies: up-sell, cross-selling, best-in-class- selling, needs-satisfaction-selling and consultative-selling.
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Co-creation in hotel service innovation using smart phone apps: an empirical study
TL;DR: In this article, the authors extend and revise the basic technology-based service (TBS) adoption model in luxury hotels in India using smart phone apps, and analyse the impact of the guests' innovativeness, willingness to co-create, need for interaction and involvement on their adoption intention towards co-creatively developed new services.
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Marketing capabilities and firm performance: literature review and future research agenda
Shampy Kamboj,Zillur Rahman +1 more
TL;DR: In this paper, a systematic review of literature on marketing capabilities and firm performance is presented along with providing a path for future research agenda, which includes strategic, functional and operational marketing capability classifications.