scispace - formally typeset
S

Sharon Shavitt

Researcher at University of Illinois at Urbana–Champaign

Publications -  96
Citations -  7397

Sharon Shavitt is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Consumer behaviour & Persuasion. The author has an hindex of 37, co-authored 95 publications receiving 6727 citations. Previous affiliations of Sharon Shavitt include Indiana University & Ohio State University.

Papers
More filters
Journal ArticleDOI

Persuasion and culture: Advertising appeals in individualistic and collectivistic societies.

TL;DR: The authors examined the extent to which a core dimension of cultural variability, individualism-collectivism (Hofstede, 1980, 1983; Triandis, 1990), is reflected in the types of persuasive appeals that tend to be used and that tend not to be effective in different countries.
Journal ArticleDOI

The Relation Between Culture and Response Styles Evidence From 19 Countries

TL;DR: This article investigated at the country level the effects of four cultural orientations identified and studied by Hofstede on two commonly recognized response biases: extreme response style and acquiescent responding, and found that individualism, uncertainty avoidance, power distance, and masculinity were each negatively associated with acquiescent response behavior.
Journal ArticleDOI

The role of attitude objects in attitude functions

TL;DR: The authors investigated whether attitudes toward objects that engage different functions respond to different types of persuasive appeals and found that attitudes toward some objects tend to serve a single function, whereas attitudes toward others serve multiple functions.
Journal ArticleDOI

Survey of Internet users’ attitudes toward Internet advertising

TL;DR: A regression analysis indicated that enjoyment of looking at Internet advertisements, its informativeness, and its utility for making behavioral (purchasing) decisions contributed to participants’ attitudes toward IA.