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SoJung Lee

Researcher at Iowa State University

Publications -  31
Citations -  664

SoJung Lee is an academic researcher from Iowa State University. The author has contributed to research in topics: Tourism & Hospitality. The author has an hindex of 10, co-authored 25 publications receiving 422 citations. Previous affiliations of SoJung Lee include University of Nevada, Las Vegas & University of Nevada, Reno.

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Hospitality marketing research from 2000 to 2009 : Topics, methods, and trends

TL;DR: In this paper, the authors provide an analysis of published marketing research within the top four hospitality journals and suggest future research directions, and provide topical and methodological recommendations to academic scholars in contributing further to scientific progress and the literature.
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Influence of popular culture on special interest tourists' destination image

TL;DR: In this article, the role of pop-culture on shaping destination image was derived from focus groups and interviews with 24 fans from different nationalities of the Korean pop star Ahn Jae-wook.
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An Integrated Model of Pop Culture Fans’ Travel Decision-Making Processes:

TL;DR: This paper integrated the Model of Goal-directed Behavior (MGB) and the Attention, Interest, Desire, and Actions (AIDA) model into a conceptual framework to examine how pop culture influences decisions to visit a pop culture-featured destination.
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Destination loyalty as explained through self-congruity, emotional solidarity, and travel satisfaction.

TL;DR: In this article, the authors examine how tourists' self-congruity and emotional solidarity are related and how this thereby influences travel satisfaction and destination loyalty and conclude that only fairness was a meaningful predictor of travel satisfaction which then translated into destination loyalty.
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Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model

TL;DR: In this article, the authors employ the experience economy model to investigate visitor behaviors in a theme park and find that the success of a theme-park depends heavily on visitors' experience.