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Sylvain Sénécal
Researcher at HEC Montréal
Publications - 197
Citations - 4270
Sylvain Sénécal is an academic researcher from HEC Montréal. The author has contributed to research in topics: User experience design & Computer science. The author has an hindex of 23, co-authored 167 publications receiving 3474 citations. Previous affiliations of Sylvain Sénécal include Université du Québec à Montréal & École Normale Supérieure.
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Journal ArticleDOI
The influence of online product recommendations on consumers' online choices
Sylvain Sénécal,Jacques Nantel +1 more
TL;DR: In this article, the authors investigated consumers' usage of online recommendation sources and their influence on online product choices and found that consumers who consulted product recommendations selected recommended products twice as often as subjects who did not consult recommendations.
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Consumers' decision-making process and their online shopping behavior: a clickstream analysis
TL;DR: In this article, the authors investigated how different online decision-making processes used by consumers, influence the complexity of their online shopping behavior and found that consumers who did not consult a product recommendation had a significantly less complex online shopping behaviour than those who consulted the product recommendation.
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Sales force technology usage—reasons, barriers, and support: An exploratory investigation
TL;DR: In this article, the authors explored the reasons why salespeople use SFA technologies, the perceived barriers to SFA usage and how management can increase the usage of SFA technology.
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Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site
TL;DR: A comparison of personalized VTO with nonpersonalized VTO and mix-and-match technology in a laboratory-controlled environment shows that VTO does not lead to greater influence over consumer responses per se, and underline the utmost importance of model self-congruity and body esteem in increasing the impact of VTO on these responses.
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Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
TL;DR: In this paper, the authors investigate how the tone of voice used by firms (human vs. corporate) influences purchase intentions on social media and find that using a human voice, instead of the more traditional corporate voice, can increase a consumer's hedonic value and also purchase intentions.