T
Tina M. Lowrey
Researcher at HEC Paris
Publications - 89
Citations - 3831
Tina M. Lowrey is an academic researcher from HEC Paris. The author has contributed to research in topics: Materialism & Loneliness. The author has an hindex of 27, co-authored 81 publications receiving 3410 citations. Previous affiliations of Tina M. Lowrey include University of Texas at San Antonio & Rider University.
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Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
TL;DR: In this article, the authors construct a psychographic profile of the green consumer in terms of variables directly related to purchase behavior, such as price consciousness and general care in shopping, interest in new products, and brand loyalty.
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Toward an understanding of consumer ambivalence.
TL;DR: In this article, a case study of wedding planning is used to explore the concept of consumer ambivalence, which is defined as expectation versus reality, overload, role conflict with purchase influencers, and custom and value conflict.
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Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation
TL;DR: This article explored the meaning underlying Christmas shoppers' description of some recipients as "easy" or "difficult" in terms of gift selection, arguing that recipients are described as such because they either help or hinder givers' attempts to express specific social roles through exchange.
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Phonetic Symbolism and Brand Name Preference
Tina M. Lowrey,L. J. Shrum +1 more
TL;DR: The authors investigated the effect of phonetic symbolism on brand name preference and found that participants preferred brand names more when the attributes connoted by the vowel sounds were positive for a product category (e.g., convertible, knife).
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Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
L. J. Shrum,Nancy Wong,Farrah Arif,Sunaina Chugani,Alexander Gunz,Tina M. Lowrey,Agnes Nairn,Mario Pandelaere,Spencer M. Ross,Ayalla Ruvio,Kristin Scott,Jill M. Sundie +11 more
TL;DR: In this paper, an expanded conceptualization of materialism that grounds materialism in research on the self is proposed. But this conceptualization does not consider the extent to which people engage in identity maintenance and construction through symbolic consumption.