This paper presents a comprehensive literature review on applications of economic and pricing models for resource management in cloud networking. To achieve sustainable profit advantage, cost reduction, and flexibility in provisioning of cloud resources, resource management in cloud networking requires adaptive and robust designs to address many issues, e.g., resource allocation, bandwidth reservation, request allocation, and workload allocation. Economic and pricing models have received a lot of attention as they can lead to desirable performance in terms of social welfare, fairness, truthfulness, profit, user satisfaction, and resource utilization. This paper reviews applications of the economic and pricing models to develop adaptive algorithms and protocols for resource management in cloud networking. Besides, we survey a variety of incentive mechanisms using the pricing strategies in sharing resources in edge computing. In addition, we consider using pricing models in cloud-based software defined wireless networking. Finally, we highlight important challenges, open issues and future research directions of applying economic and pricing models to cloud networking.

Resource Management in Cloud Networking Using Economic Analysis and Pricing Models: A Survey

This paper presents a comprehensive literature review on applications of economic and pricing models for resource management in cloud networking. To achieve sustainable profit advantage, cost reduction, and flexibility in provisioning of cloud resources, resource management in cloud networking requires adaptive and robust designs to address many issues, e.g., resource allocation, bandwidth reservation, request allocation, and workload allocation. Economic and pricing models have received a lot of attention as they can lead to desirable performance in terms of social welfare, fairness, truthfulness, profit, user satisfaction, and resource utilization. This paper reviews applications of the economic and pricing models to develop adaptive algorithms and protocols for resource management in cloud networking. Besides, we survey a variety of incentive mechanisms using the pricing strategies in sharing resources in edge computing. In addition, we consider using pricing models in cloud-based Software Defined Wireless Networking (cloud-based SDWN). Finally, we highlight important challenges, open issues and future research directions of applying economic and pricing models to cloud networking

This research shows that brand anthropomorphization increases the perceived unfairness of price increases and the perceived fairness of price decreases. First, analyzing a household panel data set, the authors demonstrate the real-world consequences of brand humanization on consumers' price sensitivity. Second, building on the theoretical premise that fairness judgments depend on consumer focus on the self versus others, they find that brand humanization enhances perceived unfairness of price increases for agency-oriented consumers, who tend to maximize their own self-interests. However, for communion-oriented consumers, who generally consider the needs of others, brand humanization increases perceived fairness of both price increases and decreases. Furthermore, because consumers' focus on the self versus others also depends on relationship goals, the nature of consumer–brand relationships interacts with agency–communion orientation to influence the effect of brand humanization on perceived price fairness...

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics

Pricing and revenue management (RM) techniques have become a popular field of research in hotel management literature. The sector’s background framework and evolution and the widespread use of new technologies have allowed a customer-oriented approach to be taken to pricing and the development of RM tools, while also contributing to better processes in hotel management performance at individual hotel level. Thus, price optimization (PO) methods that seek to maximize hotel revenue are based on inventory scarcity, customer segmentation and pricing. In the hotel sector, as in the airline industry, different pricing policies have a greater impact than competition measurement effects. This is mainly as differentiation strategies and specific policies at hotels can reduce the pressure of a competitive environment. The main contributions of the article are the presentation, description and classification of the principal RM and PO techniques in hotel sector literature.

Revenue management and price optimization techniques in the hotel sector: A critical literature review

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences☆

Product line extension, the introduction of new products under the same brand name in a given product category, is a growing practice of product innovation in many industries. However, when companies launch line extensions, information of the new products positively or negatively affects consumer evaluations of the parent products in the same line, generating the so-called spillover effects. Through two experimental studies, the current research explores how marketers can employ appropriate communication strategies and message types in advertising to induce favourable spillovers or to avoid negative spillovers in product line extensions. Experiment 1 investigates the interaction between communication strategy and line extension type. Results reveal that for vertical high-end extensions and for horizontal line extensions, ads using relational strategy that focuses on the relatedness between products in the line increase consumer valuation of the parent product; for vertical low-end extensions, ads with ela...

Parent-protecting advertising in product line extensions: Role of communication strategy, message type and extension type

Within the field of TESOL, language teacher identity (LTI) has been the focus of a myriad of studies in the previous two decades. Researchers need to trace back in order to move forward, it is an essential step towards a comprehensive understanding of what has been done in LTI research. This review article provides an overall literature review on conceptual approaches of how identity is defined and perceived in the context of recent history. It is then followed by an analysis of dominant trends on recent studies of Language Teacher Identity to profile what, why, when, and who constitute seminal works in LTI research by tracing scholarly literature from 1975 to the present. A dataset retrieved and analyzed from Scopus was further correlated using Vantage Point software. The findings not only revealed the conceptual approaches, dominant trends, and methodological development in LTI research, but also identified the underexplored areas in transnational teacher identities, teacher educator identities, and online teacher identities, which provided implications for future LTI research directions.

https://www.howjournalcolombia.org/index.php/how/article/download/650/603

Yi-Fen Liu

Papers

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences☆

Parent-protecting advertising in product line extensions: Role of communication strategy, message type and extension type

Profiling Academic Research on Language Teacher Identities