National Taipei University of Business

About: National Taipei University of Business is a education organization based out in Taipei, Taiwan. It is known for research contribution in the topics: Spanning tree & Hypercube. The organization has 461 authors who have published 790 publications receiving 11885 citations. The organization is also known as: National Taipei College of Business.

A Glimpse of Pedagogical Impacts of Social Media: Mirror, Mirror on the Wall, Who Is the Fairest of Them All?

Abstract: Etiquette Education and the use of social media for communication are key elements for learning, especially when the modern networking so prevail. The pedagogical purpose of this paper is to report on an investigation of user’s behaviors on Instagram. Answers were sought to questions such as: Do users use Instagram? What genres do they browse? Are there any inappropriate posts seen on the Instagram? What solutions do users know to resolve the inappropriate posts on the Instagram? And finally, how teachers can be involved in scaffolding or facilitating etiquette development? The study demonstrates how etiquette is ‘behaved’ in social media such as Instrgram.com. Given the fact that it seems politeness and behavior development has been missing in a digital age, what might be the best possible way of integrating etiquette education in the college English curriculum? The study discriminates among 512 comments and remarks from various ranges of users. Issues relating to awareness of bad conduct on social media platforms and whether social media users filter what they follow, and FOMO (as The Fear Of Missing Out) are tackled. How the phenomenon of comparison is the thief of joy in social media? How leaving nasty comments while hiding behind a screen and an anonymous username appears to be the commonest practice in using social media? How body image concerns the viewers? And how social media takes a toll on society? It is suggested that Etiquette teaching needs to be extended into the standardized English curriculum at university level.

The Determinants of the Operational Performance for Food Ingredient Suppliers

Abstract: This paper aims to analyze the factors that influence customer profit contribution for a food ingredient supplier by using a case study. A total of 644 corporate clients of this supplier are sampled from January 2007 to December 2009. By running a multiple regression model, this paper conducts an empirical analysis in order to understand the factors that influence the customer profit contribution. It is hoped that the research findings can provide a reference for the management of the supplier in question. The results show that prices, credit days, and transportation distance are negatively correlated with the customer profit contribution. All of the other factors such as the percentage of compound products, customer loyalty, and business intensity are all positively correlated with the customer profit contribution. This paper can serve as a reference to food ingredient suppliers for risk management, the planning of working capital, business strategies, revenue targets, and customer loyalty. This can also assist suppliers in the adjustment of supply chains in order to pursue sustainable growth in a highly competitive market.

Chaotic control and chaotification using fuzzy approach

Abstract: In this paper, we propose a fuzzy model-based methodology to deal with various control objectives for discrete-time chaotic systems from a unified viewpoint. With intent to unify the design process...

A Study on Framework Development and Augmented Reality Technological Factors Consumers’ Evaluation for Cultural and Creative Products

Abstract: Following the rapid development of high-technology industries, digital applications have been applied in various technologies, bringing people a whole new daily living experience. Interactive technology has led to breakthrough innovations. Application of augmented reality (AR), in addition to people’s approaches to interact with the physical world, has changed industry owners’ methods in designing products. This reveals the criticality of designing products with AR technology and new forms of interactions. This study investigated the current status regarding the cultural and creative products in consumer markets and the effectiveness of incorporating AR technology into cultural and creative product design courses. Data were analyzed to clarify said effectiveness and confirm the feasibility of AR technology in cultural and creative product design. A survey was performed on the cultural and creative products in the National Palace Museum located in Taipei and those designed by university students majoring in design to explore the effect of AR technology employed in cultural and creative product design on consumers’ review of and purchase intentions for the products. The following conclusion was reached: (1) The scale constructed to evaluate the cultural and creative products designed using AR technology was feasible. (2) AR technology positively affected participants’ review of and purchase intentions for cultural and creative products. (3) The products created by students according to the teaching method employed exhibited business value of high interactivity. Future cultural and creative product design courses can employ AR technology in their principles and practices in training innovative talents that satisfy the market demand. The design principles developed thereof can also serve as a reference for industry owners in designing cultural and creative products.

Hybrid Model for Evaluating Services in New Service Development

Abstract: The successful introduction and acceleration of new service development is important for obtaining a competitive advantage in many countries. However, selecting the right service to be adopted and developed is a challenging task. The aim of this study is to build a service evaluation model to evaluate various nationally available services for new service development based on a hybrid model. First, the interpretive structural modeling method is used to deal with the interrelationships among various criteria and sub-criteria. Then, the analytic network process method is employed to evaluate the weights and find the most appropriate service for development. To demonstrate the validity of the proposed method, Taiwan's service industry is used as an illustrative case. The results show that the model can be applied to decision making regarding the evaluation and selection of an available service for new service development (NSD), which may be helpful for service policy decision makers.