National Taipei University of Business

About: National Taipei University of Business is a education organization based out in Taipei, Taiwan. It is known for research contribution in the topics: Spanning tree & Hypercube. The organization has 461 authors who have published 790 publications receiving 11885 citations. The organization is also known as: National Taipei College of Business.

The mediating effect of brand identity on brand knowledge and the operational development of universities

Abstract: Background: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development. Objectives: The main purpose of this study was to explore how the reputation and images of universities affect their competitiveness development from the perspective of brand knowledge. Method: The study collects information from 600 questionnaire surveys issued to students and graduates of universities in Taiwan, receiving 468 valid questionnaires. Results: The results analysed by structural equation modelling show that: (1) brand awareness has a significant positive influence on brand identity; (2) brand image has a significant positive influence on brand identity; (3) brand identity has a significant positive influence on satisfied experience sharing; (4) brand identity has a significant positive influence on recommendation to others; and (5) brand awareness and brand image both exert an influence on satisfied experience sharing and recommendation to others through the mediating effect of brand identity. Conclusion: The brand identity model developed in the study for evaluating the effects of higher education institutions helps to explain and predict the influence of brand knowledge on the word-of-mouth communication behaviour of university students. These results should help effectively shape the individual association of schools and provide a reference for the marketing strategy development of higher education institutions.

Research trends in sustainable operation: a bibliographic coupling clustering analysis from 1988 to 2016

Abstract: Considering the vital importance on pursuing sustaining competitive advantage and long-term success for enterprises, sustainable operation has aroused extensive interests in academia and industry. Understanding the trend can fill the research gap between theory and practice. It is vital not only to implement relevant research to help firms obtain sustainability, but also to find what has been studied till now and what need further exploration in the near future. This paper applied automatic content analysis approach from scientometrics to identify the trend of researches on sustainable operation. The database came from Web of Science during 1988---2015. Specifically, a multi-stage clustering technique based on bibliographic coupling has also been introduced to examine which topics, which research trend, and which new ideas contribute to the scientific journal fields of sustainable operation. Our results identified that energy related journals were the classic magazines in sustainable operation field and energy technology was the top topic. USA, UK and Germany had contributed the most journal articles in this field. With the rapid expansion of Asia, Asian scientists, like South Korea and Singapore, also published many sustainable operation papers. It had been a novel trend that the sustainable operation research field was incorporating a broader range of cultural backgrounds and combined with supply chain management.