Universiti Tun Abdul Razak

About: Universiti Tun Abdul Razak is a education organization based out in Petaling Jaya, Malaysia. It is known for research contribution in the topics: Government & Service quality. The organization has 102 authors who have published 150 publications receiving 2405 citations.

Efficiency and competition of Islamic banking in Malaysia

Abstract: Purpose – In an attempt to enrich the literature of the efficiency of Islamic banks, this study aims to empirically investigate the efficiency of the fully fledged Islamic banks as well as Islamic windows in Malaysia.Design/methodology/approach – This study measures the technical and cost‐efficiencies of these banks using the non‐parametric frontier method, data envelopment analysis (DEA).Findings – The findings show that, on average, the efficiency of the overall Islamic banking industry has increased during the period of study. The study also revealed that, although the fully fledged Islamic banks were more efficient than the Islamic windows, they were still less efficient than the conventional banks. Finally, Islamic windows of the foreign banks were found to be more efficient than Islamic windows of the domestic banks.Originality/value – The findings of this study will provide some empirical insights as to how these two modes of Islamic banks had fared in the competitive environment from 1997 to 2003.

Drivers of halal orientation strategy among halal food firms.

Abstract: Purpose – The purpose of this paper is to investigate the factors that motivate the halal food firms in Malaysia to practice halal orientation strategy (HOS). Design/methodology/approach – Data were obtained from a survey of 137 halal food firms in Malaysia, and analyzed using the partial least squares technique. Findings – Results showed that halal market demand, government support, expected business benefits, and integrity positively affect HOS. Practical implications – The findings of the study will help policy makers and managers of halal food firms to understand external and internal drivers of HOS, which may lead to successfully motivating the implementation of HOS in halal food firms. Originality/value – Although HOS plays a key role in protecting the halal status of any given product, this topic is rarely explored. This study thus contributes to the advancement of knowledge on factors that motivate the halal food firms to practice HOS.

Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in klang valley, malaysia

Abstract: This study attempted to gain knowledge about consumers’ intention to purchase organic food products and the demographic characteristics of the respondents in terms of their organic product consumption. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated. The data obtained from the survey were analyzed using chi-square test, ANOVA, correlation analysis and multiple linear regression tests. Result indicated that the intention to purchase organic products were heavily influenced by the perception on organic product worth of purchase and the belief on the safety and health aspect of the product. Respondents were divided into organic buyers and non-buyers categories. Among the organic buyers majority consumers believed organic food to be healthier, tastier and better for environment compared to conventional food.

The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry

Abstract: Hotel operators strive to satisfy the needs of their guests and subsequently retain them by trying to understand the factors that could build up a strong loyal clientele base. Previous studies have found that there are four critical perspectives related to the hotel industry that enable hotel operators to cope with the fierce competition in the industry and boost their profit margin: service quality, customer satisfaction, corporate image, and customer loyalty. This study attempts to evaluate the relationships between these perspectives. Systematic sampling approach was adopted in the study. The data was collected through self-administered questionnaires from 200 respondents. Statistical Package for the Social Sciences (SPSS) was used to test the hypothesized relationships in the research model. The findings reveal that the four variables are significantly related to one another and they are useful for hotel operators to promote long-term business growth and ensure sustainability in the hotel industry in ...