Showing papers in "International Journal of Strategic Communication in 2019"
TL;DR: In this article, the authors discuss the importance of social media influencer communication in strategic communication, and present a study on the research of strategic communication with influencer communications, despite the growing relevance of this new strategic communication instrument.
Abstract: Strategic social media influencer communication has become a major topic in strategic communication. However, despite the growing relevance of this new strategic communication instrument, research ...
170 citations
TL;DR: In this article, the authors explore the value of internal social media with a focus on employee engagement, which is defined as the number of likes and retweets of a post.
Abstract: The growth of social media in organizations is reshaping internal communication strategy. This article explores the value of internal social media with a focus on employee engagement, which is defi...
81 citations
TL;DR: In this paper, the authors used the concepts of celebrity endorsement and authenticity, the effect of celebrities endorsement on authenticity and trustworthiness in social media celebrities, and the impact of celebrities' endorsement on trustworthiness.
Abstract: Utilizing social media celebrities as a communication channel has become a strategic practice for many organizations. By using the concepts of celebrity endorsement and authenticity, the effect of ...
81 citations
TL;DR: Twitch.tv is one of the most successful online live streaming platforms in the world, with 200 million viewers, 2 million regular “streamers, and a market value of over $1billion as discussed by the authors.
Abstract: Twitch.tv is one of the most successful online live streaming platforms in the world, with 200 million viewers, 2 million regular “streamers,” and a market value of over $1billion. In this paper, w...
53 citations
TL;DR: In this paper, the authors provide an overview of the current state of research in strategic influencer communication and highlight research desiderata, and conduct a systematic literature review of 39 peer-reviewed studies.
Abstract: This article provides an overview of the current state of research in strategic influencer communication and highlights research desiderata. We conducted a systematic literature review of 39 peer-r...
45 citations
TL;DR: In this article, the authors explain why social media influencers bear relevance for strategic communication, provide a brief introduction to research on influencers, and unroll the unroll chain.
Abstract: In this editorial, I (1) explain why social media influencers bear relevance for strategic communication, (2) provide a brief introduction to research on social media influencers, and (3) unroll th...
41 citations
TL;DR: Although organizations increasingly acknowledge the communicative importance of employees, and increasingly frame communication as an employee responsibility, communication responsibility remains a... as discussed by the authors, the authors argue that communication responsibility still remains a challenge for organizations.
Abstract: Although organizations increasingly acknowledge the communicative importance of employees, and increasingly frame communication as an employee responsibility, communication responsibility remains a...
40 citations
TL;DR: In this paper, the authors used social media to target the publics on corporate social responsibility (CSR) activities on mobile devices, and found that the public was not aware of these activities.
Abstract: As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. In...
36 citations
TL;DR: In this paper, the contextual cues related to sponsored content affect the impact of sponsored content on the performance of the sponsored content in terms of the impact on the quality of sponsored contents.
Abstract: Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect th...
35 citations
TL;DR: In this article, a survey of U.S. adults was employed to investigate consumer attitude toward femvertising as well as four specific femvertising messages as they related to respondents' perceptions of company-cause fit, CSR associations, and purchase intentions.
Abstract: Corporate social responsibility (CSR) research indicates that consumers are skeptical of a company’s support of social causes unless they can determine that the efforts are legitimate and authentic. One way companies can demonstrate legitimacy in their CSR efforts is by supporting causes that are perceived to “fit.” The goal of this study is to explore the effects of company–cause fit within the context of the CSR strategy of femvertising. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower women and girls.” A survey of U.S. adults (n = 419) was employed to investigate consumer attitude toward femvertising as well as four specific femvertising messages as they related to respondents’ perceptions of company–cause fit, CSR associations, and purchase intentions. This study also examined the mediating roles of two related mechanisms – perceived organization-public relationship quality and company loyalty – in connecting CSR associations and purchase...
26 citations
TL;DR: In this article, the impact of a social media influencer's personal indiscretion has been examined, and little is known about the impact an SMI's personal infidelity has on the impact on the overall reputation of the influencer.
Abstract: Social media influencers (SMIs) are increasingly employed by organizations to amplify their strategic communication efforts. Yet, little is known about the impact an SMI’s personal indiscretion has...
TL;DR: In this article, the connection between social media engagement and activism for strategic communication is assessed, and it is shown that social media facilitate protests, but they may also create a lazy form of activism.
Abstract: Assessing the connection between social media engagement and activism for strategic communication is tricky. Although social media facilitate protests, they may also create a lazy form of activism ...
TL;DR: In this institutional discourse about moral responsibilities, corporate actors aim to aim at a negotiation process regarding their social responsibility as discussed by the authors, where they face public scrutiny and face a negotiation procedure regarding social responsibility.
Abstract: Digital platforms are under public scrutiny and face a negotiation process regarding their social responsibility. In this institutional discourse about moral responsibilities, corporate actors aim ...
TL;DR: The proposed resilient approach to strategic communication uses the driving forces of the digital revolution of big data, AI and IoT in its favor instead of trying to control them.
Abstract: The digital revolution challenges strategic communication. Artificial Intelligence (AI), Big Data, and the Internet of Things (IoT) create a rapidly changing environment for organizations a...
TL;DR: In this paper, the authors examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies, following a growing trend of ambiguity in corporate communication.
Abstract: The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing s...
TL;DR: In this paper, the use of high-quality narratives in particular is recommended to facilitate the understanding of an innovator's vision and its impact on the success of an idea. But, the use is not limited to stories, but also to narratives in general.
Abstract: Storytelling is widely believed to be an effective strategy in innovation communication The use of high-quality narratives in particular is recommended to facilitate the understanding of an innova
TL;DR: In this paper, the authors integrate interviews with activists and campaign participants, news coverage, and social media content related to the campaign "6,700 people for 6,700 trees".
Abstract: Triangulating 18 in-depth interviews with activists and campaign participants, news coverage, and social media content related to the campaign “6,700 people for 6,700 trees,” this study integrates ...
TL;DR: In this paper, the characteristics, objectives, and objectives of communication measurement and evaluation have been investigated in the context of wireless sensor networks, focusing on the characteristics and objectives that prevent the advancement of communication evaluation and measurement.
Abstract: Much scholarship has been devoted to identifying barriers that prevent the advancement of communication measurement and evaluation. This research focuses on the characteristics, objectives, and pra...
TL;DR: In this article, the authors suggest that incidental and integral emotions are capable of influencing decision making and behaviors, and such effect is subject to the interaction between incidental annealing and integral emotion.
Abstract: Appraisal tendency framework suggests that incidental and integral emotions are capable of influencing decision making and behaviors. Such effect is subject to the interaction between incidental an...
TL;DR: The term psychological operations (PSYOP) implies a purposeful use of communication by a government or military organization to fulfill its mission and is one understanding of strategic communication as mentioned in this paper.
Abstract: Psychological operations (PSYOP) implies a purposeful use of communication by a government or military organization to fulfill its mission and is one understanding of strategic communication. The p...
TL;DR: The authors examined employee ideation on internal social media, and how employees through dialogue strategies address uncertainty, a condition assumed inherent in ideation, and found that the dialogue strategies addressed uncertainty.
Abstract: This article examines employee ideation on internal social media, and how employees through dialogue strategies address uncertainty, a condition assumed inherent in ideation. The study explored onl...
TL;DR: Integrated corporate communication is relevant in the strategic management process with its focus on shaping consistent messages to strategic stakeholders, sustaining corporate communicatio... as discussed by the authors, and it is relevant to our work.
Abstract: Integrated corporate communication is relevant in the strategic management process with its focus on shaping consistent messages to strategic stakeholders, sustaining corporate communicatio...
TL;DR: The internal aspects of crisis communication have been identified as a growing area of research in crisis management; however, there remains a paucity of empirical studies dedicated to this area of study.
Abstract: The internal aspects of crisis communication have been identified as a growing area of research in crisis management; however, there remains a paucity of empirical studies dedicated to this...
TL;DR: The authors investigated individuals' cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving, and found that individuals were more likely to respond positively to the arguments.
Abstract: This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving...
TL;DR: In recent years, countries have increased their strategic communication efforts to engage foreign stakeholders, committing significant resources to this cause, often with a specific aim at a specific target as discussed by the authors, often with the specific aim of a specific country.
Abstract: In recent years, countries have increased their strategic communication efforts to engage foreign stakeholders, committing significant resources to this cause, often with a specific aim at ...