Showing papers in "Journal of Marketing Education in 1990"
TL;DR: In this article, the authors discuss the causes of free-riding in group activities and review the empirical literature, then make 15 recommendations for reducing free riding by students in academic marketing group projects.
Abstract: The article discusses the causes of free-riding in group activities and reviews the empirical literature, then makes 15 recommendations for reducing free-riding by students in academic marketing group projects. The recommendations are based on a review of empirical work in the fields of free-riding and social loafing. The authors also offer preliminary data on student perceptions regarding the effectiveness of six techniques for reducing free-riding: (1) group cohesiveness (group self-selection), (2) group size, (3) unilateral expulsion of teammates, (4) unilateral withdrawal from the group, (5) instructor discussion of the free-riding problem, and (6) evaluation of teammates.
160 citations
TL;DR: Marketing education has many facets, including recruiting students as marketing majors, educating students in marketing concepts and applications, and placing marketing graduates in the business field as discussed by the authors, which is also referred to as marketing education.
Abstract: Marketing education has many facets, including recruiting students as marketing majors, educating students in marketing concepts and applications, and placing marketing graduates in the business wo...
119 citations
TL;DR: This paper found that students' perceptions of fairness, instructor knowledge and interest, and student learning all were related to how the instructor was evaluated, and the rigor of the class was negatively related to the evaluation.
Abstract: An analysis of one university's student evaluation used to measure teaching effectiveness in marketing classes found that students' perceptions of fairness, instructor knowledge and interest, and student learning all were related to how the instructor was evaluated. The rigor of the class was negatively related to the evaluation. The personality of the instructor was related to all other variables and was almost twice as strong of a predictor of the final evaluation as any other factor.
91 citations
TL;DR: The benefits of teaching the undergraduate capstone marketing management course with a project approach are reviewed in this article, where a detailed example of a project involving building a marketing plan for a c...
Abstract: The benefits of teaching the undergraduate capstone marketing management course with a project approach are reviewed, and a detailed example of a project involving building a marketing plan for a c...
50 citations
TL;DR: In this article, the major issues surrounding the teaching of business ethics and reports on a study conducted on business school sophomores and seniors and found little change over time in students' attitudes towards corporate social responsibility and suggest that a specific course in business ethics has minimal impact.
Abstract: This article discusses the major issues surrounding the teaching of business ethics and reports on a study conducted on business school sophomores and seniors. On the one hand, the results showed little change over time in students' attitudes towards corporate social responsibility and suggest that a specific course in business ethics has minimal impact. On the other hand, significant differences were found between sophomores and seniors and between males and females.
36 citations
TL;DR: In this paper, the authors discuss the nature of experiential projects, constraints on the use of this approach, and numerous problems instructors can encounter when they use experiencial projects for the first time.
Abstract: The experiential approach is becoming an increasingly popular instructional strategy in marketing coursework. This article discusses the nature of experiential projects, constraints on the use of this approach, and numerous problems instructors can encounter when they use experiential projects for the first time. Solutions are suggested for each problem and some summary comments are made about using experiential projects as a teaching strategy.
35 citations
TL;DR: In this paper, an instructional module designed to help students confront the ethical issues often found in business practice is presented, which uses the experiential approach increasingly found in marketing course work.
Abstract: This article presents an instructional module designed to help students confront the ethical issues often found in business practice. It uses the experiential approach increasingly found in marketing course work. An example of the use of this module in a promotion strategy class is provided.
31 citations
TL;DR: This article examined the business school program and curriculum in a comparative manner by involving business schools from countries like the U.S.A., Canada, and New Zealand and found that business schools of all sizes and from different countries are in need of preparing their students for the competitive global markets.
Abstract: This study is designed to examine the business school program and curriculum in a comparative manner by involving business schools from countries like the U.S.A., Canada, and New Zealand. Data were analyzed by using the X version of the SPSS computer package. In particular, the study looked at three important but interrelated issues: a) student belief structures regarding international business and trade, b) subject selection in undergraduate international marketing management curriculum design, and c) the most preferred methods of instruction in learning international marketing subjects. Findings indicate that business schools of all sizes and from different countries are in need of preparing their students for the competitive global markets.
20 citations
TL;DR: The authors conducted a field study with 34 marketing doctoral program advisors to identify the differentiating characteristics of differentiating chara-a-tors in a marketing program with a specific focus on marketing programs.
Abstract: This article reports results of a field study undertaken with 34 marketing doctoral program advisors. The respondents were contacted through the mail and asked to identify the differentiating chara...
9 citations
TL;DR: An innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts and students were better able to learn distribution concepts with a videotape project than with a more traditional written report.
Abstract: An innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts. Student groups conceptualized and developed a videotape case study examining components of a firm's distribution activities. Students were better able to learn distribution concepts with a videotape project than with a more traditional written report.
7 citations
TL;DR: In this paper, a review of 25 college marketing texts revealed that educators are contributing to this lack of knowledge, and that the majority of marketers are using reports that contain significant measurement errors.
Abstract: For almost 30 years, contribution analysis has been recognized as the most meaningful method of measuring profitability. Recent research shows that the majority of marketers are using reports that contain significant measurement errors. A review of 25 college marketing texts revealed that educators are contributing to this lack of knowledge.
TL;DR: In this article, the authors provide suggestions for the use of a marketing portfolio of student work as a job interview tool using interviews with students who had used such a portfolio, prospective employers, personnel placement agency staff, and campus placement directors.
Abstract: This article provides suggestions for the use of a marketing portfolio of student work as a job interview tool. The suggestions are the result of interviews with students who had used such a portfolio, prospective employers, personnel placement agency staff, and campus placement directors. Interviewees discussed the appropriateness and benefits of an interview portfolio.
TL;DR: This article identifies two categories of approaches to international marketing, those that are related to the content (parametric approaches) and those that refer to the process (operational approaches).
Abstract: This article identifies two categories of approaches to international marketing, those that are related to the content (parametric approaches) and those that refer to the process (operational approaches). Parametric approaches are concerned with effectiveness issues, while operational approaches address the efficiency of one's research. Parametric approaches can be distinguished by their relationship to spatial or categorical experience. In contrast, operational approaches focus on the efficiency of the technique to be applied; these approaches include the goal-directed, relevance, cognitive, quantitative, logical, synthetic, and linguistic concerns of the academic. The taxonomy provided is intended as a first step toward developing a mechanism for evaluating the effectiveness and efficiency of alternate approaches to understanding international marketing.
TL;DR: A sample questionnaire that seeks to determine several population parameters in one study is presented and a procedure is suggested for determining the sample size for the study.
Abstract: The purpose of this article is to present, by example, a procedure for determining sample size that would be useful in those marketing research projects which gather primary data by questionnaire. ...
TL;DR: In this article, an oral-only group project was used as the major term assignment in an introductory marketing course, and the effects were studied through a questionnaire administered to all students enrolled in the course.
Abstract: An oral-only group project was used as the major term assignment in an introductory marketing course. The effects were studied through a questionnaire administered to all students enrolled in the course. The project was found to be effective as a means of improving oral skills and as a teaching tool, and inter-group and inter-section competition produced a high level of student motivation. The use of bonus marks also served to increase the amount of student effort.
TL;DR: Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses and both student and instructor benefits are presented.
Abstract: Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.
TL;DR: In this paper, the authors present the results of an empirical investigation which studied the perception of retooling programs and retooled academics by marketing department heads and chairpersons in the United States.
Abstract: The recent increase in interest in structural factors contributing to marketing thought development has grown primarily out of the work of the AMA Task Force on Marketing Thought Development. One aspect of marketing thought development briefly discussed but not elaborated on by the task force is the role of "retooling" programs in preparing nonmarketing Ph.D.s for careers in academic marketing. This important topic has received very little empirical investigation. The current study presents the results of an empirical investigation which studied the perception of retooling programs and retooled academics by marketing department heads and chairpersons in the United States. The results bring a clear focus to the role that such programs can play in both marketing education and marketing thought development. They also indicate some of the promise and potential limitations of these programs.