Adoption of Mobile Commerce: Role of Exposure
Mohamed Khalifa,S. Cheng +1 more
- Vol. 2, pp 46-46
TLDR
A model for explaining the role of exposure to mobile technology in the adoption of mobile commerce is developed and empirically test and the empirical results show significant both indirect and moderating effects of exposure on the intention of adopting mobile commerce.Abstract:
The increasingly high penetration rate of mobile phones and the consequent exposure of subscribers to mobile technology present high hopes for the adoption of mobile commerce. Are such hopes justified? In this study, we address this question. More specifically, we develop and empirically test a model for explaining the role of exposure to mobile technology in the adoption of mobile commerce. The proposed model extends well-established behavioral theories with new constructs representing various forms of exposure, i.e., trial, communication and observation. The empirical results show significant both indirect (mediated by other constructs) and moderating effects of exposure on the intention of adopting mobile commerce.read more
Citations
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Value creation in mobile commerce: findings from a consumer survey
Bill Anckar,Davide D'Incau +1 more
TL;DR: In this article, the authors highlight the importance of setting out from a consumer perspective when developing m-commerce strategies, proposing an analytical framework that can be used to assess whether, and in what ways, specific mobile services are likely to offer value for wireless Internet users.
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What drives Malaysian m‐commerce adoption? An empirical analysis
TL;DR: The extended TAM model is successfully extended in the context of mobile commerce by incorporating one trust‐based construct (trust), one behavioural control construct (perceived financial cost) and one subjective norm construct (SI) to provide a greater understanding of user acceptance of mobile Commerce in Malaysia.
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A meta-analysis of mobile commerce adoption and the moderating effect of culture
Liyi Zhang,Jing Zhu,Qihua Liu +2 more
TL;DR: Results confirm the proposed model, and moderator analysis indicates that culture does have specific moderating effects on mobile commerce adoption.
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Success Factors and Impacts of Mobile Business Applications: Results from a Mobile e-Procurement Study
Judith Gebauer,Michael J. Shaw +1 more
TL;DR: A research framework and exploratory case study are presented that assess success factors and impacts of mobile business applications based on the concept of task/technology fit and indicate a need for simple but highly functional mobile applications that complement existing information systems.
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Predicting the drivers of behavioral intention to use mobile learning
TL;DR: The results uncovered that the intention to adopt m-learning has significant relationship with TAM, and the study has successfully extended TAM with psychological constructs.
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