Journal ArticleDOI
Are Students Really Poor Substitutes for Businessmen in Behavioral Research
Inder P. Khera,James D. Benson +1 more
TLDR
Using students as subjects in behavioral research has been questioned recently as discussed by the authors, and it has been shown that students' behavior as subjects is not an accurate predictor of businessmen' behavior under similar circumstances.Abstract:
Using students as subjects in behavioral research has been questioned recently [1, 2]. Levitt and Alpert reported on studies which indicate that students' behavior as subjects is not an accurate predictor of businessmen's behavior under similar circumstances. Levitt measured the post-communication attitudes of students, professional engineers, and purchasing agents toward a sales presentation and concluded that [2, p. 179]:read more
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Designing Research for Application
TL;DR: Two distinct types of generalizability are identified in consumer research as mentioned in this paper, one entails the application of specific effects, whereas the other entails the applying of general scientific theory, and the purpose of this paper is to examine the two types of application, and to specify their respective methodological implications.
Journal ArticleDOI
Students and Housewives: Differences in Susceptibility to Reference Group Influence
C. Whan Park,V. Parker Lessig +1 more
TL;DR: In this paper, two different samples consisting of housewives and students, respectively, were examined in terms of differences in their susceptibility to reference group influence and the results reveal significant differences between the two groups.
Journal ArticleDOI
Prior Knowledge, Potential Financial Reward, and Opportunity Identification:
TL;DR: The authors explored the relationship between potential financial reward and opportunity identification and found that the less knowledgeable an individual was about customer problems, the more positive the effect that potential monetary reward had on the number of opportunities identified and the innovativeness of those opportunities.
Journal ArticleDOI
Interaction between feasibility and desirability in the formation of entrepreneurial intentions
TL;DR: In this article, a negative interaction effect between perceived desirability and perceived feasibility based on regulatory focus theory is investigated in the context of entrepreneurial intentions, and a large multi-country sample confirms this negative interaction.
Journal ArticleDOI
An Application of Equity Theory to Buyer-Seller Exchange Situations
TL;DR: In this article, the authors applied equity theory to retail exchange situations to test hypotheses about subjects' perceptions of inequity and behaviors they would perform, and found that subjects in Group 1 made evaluative ratings of 1...
References
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Journal ArticleDOI
Non-Businessmen as Surrogates for Businessmen in Behavioral Experiments
TL;DR: In this paper, the authors analyzed the validity and reliability of using the results of behavioral experiments in stimulating businessmen in real life situation and found that military personnel showed the least significant opinion changes in advocating either of the two points of view.
Posted Content
Non-businessmen as surrogates for businessmen in behavioral experiments
TL;DR: In this article, the authors analyzed the validity and reliability of using the results of behavioral experiments in stimulating businessmen in real life situation and found that military personnel showed the least significant opinion changes in advocating either of the two points of view.
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