Journal ArticleDOI
Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test
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The authors report on an empirical test of the reverse of this assumption, namely, the effects of questionable corporate conduct on consumer behavior, and show that good behavior on the part of a firm will not always be rewarded by consumers.Abstract:
An underlying assumption of much of the literature treating business is that “good behavior” on the part of a firm will be rewarded by consumers. This paper reports on an empirical test of the reverse of this assumption, namely, the effects of questionable corporate conduct on consumer behavior.read more
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Adversaries of Consumption: Consumer Movements, Activism, and Ideology
TL;DR: In this article, consumer movements that seek ideological and cultural change are studied among anti-advertising, anti-Nike, and anti-GE food activists based on New Social Movement (NSM) theory.
Journal ArticleDOI
How can corporate social responsibility activities create value for stakeholders? A systematic review
John Peloza,Jingzhi Shang +1 more
TL;DR: In this paper, the authors review the existing literature to outline which CSR activities and outcomes have been included in previous research, and synthesize the means by which these activities can add value for consumers and how these have been represented in CSR literature.
Journal ArticleDOI
Why We Boycott: Consumer Motivations for Boycott Participation:
TL;DR: In this paper, the authors take a cost-benefit approach to the decision to boycott and present a conceptualization of motivations for boycott participation, and test their framework during an actual boycott of a multinational firm that was prompted by factory closings consumers who viewed the closures as egregious were more likely to boycott the firm.
Why we boycott: consumer motivations for boycott participation and marketer responses
TL;DR: In this article, a cost-benefit approach to the decision to boycott and a conceptualization of motivations for boycott participation was presented and tested during an actual boycott of a multinational firm that was prompted by factory closings.
Journal ArticleDOI
A Political Mediation Model of Corporate Response to Social Movement Activism
TL;DR: In this paper, the authors used a theory of social movement outcomes, the political mediation model, to explain why certain corporations targeted by boycotts are more likely to concede to boycotters' demands.
References
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Book
Nonparametric statistics for the behavioral sciences
TL;DR: This is the revision of the classic text in the field, adding two new chapters and thoroughly updating all others as discussed by the authors, and the original structure is retained, and the book continues to serve as a combined text/reference.
Journal ArticleDOI
Psychographics: A Critical Review:
TL;DR: In this paper, case histories of five somewhat different uses of psychographic research are presented, and the status of research in this field is reviewed, and a review of the state of the art is given.
Journal ArticleDOI
A Comparative Analysis of Attitudinal Predictions of Brand Preference
Frank M. Bass,William L. Wilkie +1 more
TL;DR: The authors compared cross-sectional methods of analysis of multi-attribute attitude models and found that importance weights do not detract from prediction, and that importance weighting does not significantly affect predictive power.
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