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Patent

Contextual Mobile Content Placement on a Mobile Communication Facility

TLDR
In this article, improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and finally displaying the mobile content with the website on mobile communication facilities.
Abstract
In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.

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Intuitive computing methods and systems

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Method of delivery, targeting, and measuring advertising over networks

TL;DR: In this paper, the authors present methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet, and the use of advertisements is tracked to permit targeting of the advertisements of individual users.
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TL;DR: In this paper, a media order entry captures complete user profile information for a user, which is utilized by the system throughout the media experience for routing, billing, monitoring, reporting and other media control functions.