Patent
Improved system and method for influencing a position on a search result list generated by a computer network search engine
Reads0
Chats0
TLDR
In this article, a search result list is generated from a database of search listings associated with an advertiser, and a predetermined number of identified search listings are selected according to bid amount for display to the searcher.Abstract:
A method for providing a search result list. The method includes receiving a search request from a searcher (12). In a database of search listings (24) in which each search listing is associated with an advertiser (30) and includes at least one search term and a bid amount by the advertiser, search listings generating a match with the search request are identified. A predetermined number of identified search listings (38) are selected according to bid amount for display to the searcher (16). The identified search listings are arranged for display in a random order as the search result list. The search result list is then communicated to the searcher.read more
Citations
More filters
Patent
Method of delivery, targeting, and measuring advertising over networks
TL;DR: In this paper, the authors present methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet, and the use of advertisements is tracked to permit targeting of the advertisements of individual users.
Patent
Method and system for placing a purchase order via a communications network
TL;DR: In this paper, a method and system for placing an order to purchase an item via the Internet is described, where an order is placed by a purchaser at a client system and received by a server system.
Patent
System, method, and computer program product for providing location based services and mobile e-commerce
TL;DR: In this article, the authors present a system, method, apparatus and computer program product for providing location based functions and mobile e-commerce comprising a central processing unit including a processor, a storage device, and programming stored in the storage device.
Patent
Location-based services
Alan Phillips,Frank Schroth,Geoffrey M. Palmer,Stefan G. Zielinski,Allen P. Smith,Colin M. Cunningham +5 more
TL;DR: In this paper, the authors present methods and systems relating to location-based services such as social networking, providing demographic information, tracking mobile devices, providing business information, providing an adaptable user interface, remotely effecting a change on a portable electronic device, providing a geofence, outputting locationbased information on a mobile device, varying transmissions to and from a mobiledevice, providing locationbased alerts, verifying transactions and tailoring information to the behavior of a user.
Patent
Database access system
TL;DR: An improved human user computer interface system, wherein a user characteristic or set of characteristics, such as demographic profile or societal role, is employed to define a scope or domain of operation, is proposed in this article, where user privacy and anonymity is maintained by physical and algorithmic controls over access to the personal profiles, and releasing only aggregate data without personally identifying information or of small groups.
References
More filters
Journal ArticleDOI
The anatomy of a large-scale hypertextual Web search engine
Sergey Brin,Lawrence Page +1 more
TL;DR: This paper provides an in-depth description of Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext and looks at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.
Patent
Method of delivery, targeting, and measuring advertising over networks
TL;DR: In this paper, the authors present methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet, and the use of advertisements is tracked to permit targeting of the advertisements of individual users.
Patent
Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
TL;DR: In this paper, a method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process.
Patent
Method and apparatus for determining behavioral profile of a computer user
TL;DR: In this article, a psychographic profile is formed by recording computer activity and viewing habits of the end user, and content of categories of interest and display format in each category are revealed by the psychographic profiles, based on user viewing of agate information.
Patent
Method and apparatus for a cryptographically-assisted commercial network system designed to facilitate and support expert-based commerce
TL;DR: In this paper, an expert matching method and apparatus for managing communications between an expert having particular qualifications and an end user seeking a solution to an expert request is presented, which has applications on the Internet as well as conventional voice telephony systems.