Cultural Pragmatics: Social Performance between Ritual and Strategy*:

TLDR: A theory of cultural pragmatics that transcends this division, bringing meaning structures, contingency, power, and materiality together in a new way, is presented in this paper, where the materiality of practices should be replaced by the more multidimensional concept of performances.

Abstract: From its very beginnings, the social study of culture has been polarized between structuralist theories that treat meaning as a text and investigate the patterning that provides relative autonomy and pragmatist theories that treat meaning as emerging from the contingencies of individual and collective action—so-called practices—and that analyze cultural patterns as reflections of power and material interest. In this article, I present a theory of cultural pragmatics that transcends this division, bringing meaning structures, contingency, power, and materiality together in a new way. My argument is that the materiality of practices should be replaced by the more multidimensional concept of performances. Drawing on the new field of performance studies, cultural pragmatics demonstrates how social performances whether individual or collective can be analogized systematically to theatrical ones. After defining the elements of social performance, I suggest that these elements have become “de-fused” as societies...