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Diffusion of Innovations
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A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.Abstract:
Contents Preface CHAPTER 1. ELEMENTS OF DIFFUSION CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH CHAPTER 4. THE GENERATION OF INNOVATIONS CHAPTER 5. THE INNOVATION-DECISION PROCESS CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES CHAPTER 8. DIFFUSION NETWORKS CHAPTER 9. THE CHANGE AGENT CHAPTER 10. INNOVATION IN ORGANIZATIONS CHAPTER 11. CONSEQUENCES OF INNOVATIONS Glossary Bibliography Name Index Subject Indexread more
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References
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Social Relations and Innovation in the Medical Profession: The Epidemiology of a New Drug
Herbert Menzel,Elihu Katz +1 more
TL;DR: The role played by face-to-face contacts in mediating influences from the outside world in a case of decision-making among professional experts is confirmed in a study of drug adoptions by physicians.
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Public and private conformity under different conditions of acceptance in the group.
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What is “New” about a New Product?:
TL;DR: In this article, the authors discuss why some new products require heavy resources to establish, whereas others gain immediate acceptance, and why some innovators fail, only to see others pick up the same product to achieve spectacu...