Journal ArticleDOI
Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal
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This paper examined the conditions under which consumers demonstrate associative versus dissociative responses to identity-linked products as a consequence of a social identity threat and found that those with more independent self-construals tend to avoid identity linked products when that identity is threatened versus not threatened.Abstract:
The current research examines the conditions under which consumers demonstrate associative versus dissociative responses to identity-linked products as a consequence of a social identity threat. Across four studies, the authors test the notion that reactions to social identity threat may be moderated by self-construal by examining subcultural differences in ethnic background, priming self-construal, and investigating cross-national differences in cultural background. Those with more independent self-construals tend to avoid identity-linked products when that identity is threatened versus not threatened. Those with more interdependent self-construals, in contrast, demonstrate more positive preferences for identity-linked products when that aspect of social identity is threatened. These effects arise because, while independents are motivated to restore positive self-worth when a social identity is threatened, interdependents access a repertoire of social identities to fulfill belongingness needs when threatened.read more
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How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework:
TL;DR: A review of the academic literature from marketing and behavioral science that exa... as mentioned in this paper highlights the important role of marketing in encouraging sustainable consumption, and presents a review of marketing and behavioural science literature that support sustainable consumption.
Journal ArticleDOI
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption
TL;DR: The authors found that men tend to be more concerned than women with gender-identity maintenance, which may motivate men to avoid green behaviors in order to preserve a macho image, leading to a gender gap in sustainable consumption.
Posted Content
Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
TL;DR: The authors explored the extent to which differences in perceived diagnosticity as compared with differences in the accessibility of associations embedded in persuasion appeals better account for the attitudinal differences found in the culture and persuasion literature.
Journal ArticleDOI
The Recycled Self: Consumers’ Disposal Decisions of Identity-Linked Products
TL;DR: The authors found that consumers will be more likely to recycle (rather than trash) a product if the product is linked to a consumer's identity if placing an identity-linked product in the trash is symbolically similar to trashing a part of the self, a situation consumers are motivated to avoid.
Journal ArticleDOI
Culture and the Consumer Journey
Sharon Shavitt,Aaron J. Barnes +1 more
TL;DR: In this article, the consumer journey metaphor emphasizes the steps that individuals take in their path toward relationships with brands or satisfying shopping experiences, but in many non-western cultures, these steps are less likely to be shaped by individual preferences and priorities, and are shaped by a holistic thinking style that emphasizes context and relationships.
References
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Journal ArticleDOI
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
TL;DR: An overview of simple and multiple mediation is provided and three approaches that can be used to investigate indirect processes, as well as methods for contrasting two or more mediators within a single model are explored.
Journal ArticleDOI
Culture and the self: Implications for cognition, emotion, and motivation.
TL;DR: Theories of the self from both psychology and anthropology are integrated to define in detail the difference between a construal of self as independent and a construpal of the Self as interdependent as discussed by the authors, and these divergent construals should have specific consequences for cognition, emotion, and motivation.
Book ChapterDOI
The social identity theory of intergroup behavior
Henri Tajfel,John C. Turner +1 more
TL;DR: A theory of intergroup conflict and some preliminary data relating to the theory is presented in this article. But the analysis is limited to the case where the salient dimensions of the intergroup differentiation are those involving scarce resources.
Journal ArticleDOI
Mediation in experimental and nonexperimental studies: New procedures and recommendations.
Patrick E. Shrout,Niall Bolger +1 more
TL;DR: Efron and Tibshirani as discussed by the authors used bootstrap tests to assess mediation, finding that the sampling distribution of the mediated effect is skewed away from 0, and they argued that R. M. Kenny's (1986) recommendation of first testing the X --> Y association for statistical significance should not be a requirement when there is a priori belief that the effect size is small or suppression is a possibility.
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