Journal ArticleDOI
Effects of Clothing as Nonverbal Communication on Credibility of the Message Source
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In this article, the effects on credibility ratings and stated intent to purchase clothing worn by a message source in an advertising situation were investigated, and two levels of dress of the m...Abstract:
The study was designed to investigate the effects on credibility ratings and stated intent to purchase of clothing worn by a message source in an advertising situation. Two levels of dress of the m...read more
Citations
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Journal ArticleDOI
The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender
TL;DR: In this paper, the effects of the appropriateness of service personnel dress on customer expectations of a firm's service quality and intent to purchase banking services were explored and moderating effects of involvement and customer gender on the aforementioned relationships were explored.
Journal ArticleDOI
Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior
Tae-Im Han,Leslie Stoel +1 more
TL;DR: In this article, a meta-analytic procedure was used to quantify the relationship between theory of planned behavior (TPB) constructs, examine the contribution of additional predictors to explain behavioral intention, and identify moderators that influence the strength of the relationships between TPB constructs.
Journal ArticleDOI
Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice
Gerald L. Lohse,Dennis L. Rosen +1 more
TL;DR: In this article, the ability of color and graphics to convey information about quality and credibility and their influence on choice of advertisers in Yellow Pages advertising was investigated. But the results varied by product category.
Journal ArticleDOI
Doctor's attire influences perceived empathy in the patient–doctor relationship
TL;DR: The strong association between the patients' preference of doctors' attire and the CARE score indicates that the doctor's attire plays not only an important role for establishing confidence and trustworthiness but also for the perception of empathy in the patient-doctor relationship.
Journal ArticleDOI
The influence of clothing on first impressions: Rapid and positive responses to minor changes in male attire
TL;DR: In this paper, the effect of minor changes in clothing on the perception of a male model, in the absence of facial information with limited time exposure, was investigated, where the man was depicted wearing a bespoke (made to measure) and a regular (off-the-peg) suit, which differed only in minor details.
References
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Book
The Presentation of Self in Everyday Life
TL;DR: For instance, in the case of an individual in the presence of others, it can be seen as a form of involuntary expressive behavior as discussed by the authors, where the individual will have to act so that he intentionally or unintentionally expresses himself, and the others will in turn have to be impressed in some way by him.
Book
Introduction to Communication Studies
TL;DR: The second edition of this widely used introductory textbook updated the work to take accounts of developments in the last few years as discussed by the authors, which equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.
Journal ArticleDOI
Dimensions for evaluating the acceptability of message sources
TL;DR: The work of Berlo et al. as discussed by the authors extends the work of Hovland and his colleagues on source credibility by investigating the criteria actually used by receivers in evaluating message sources.