Journal ArticleDOI
Employer Brand Building for Start-Ups: Which Job Attributes Do Employees Value Most?
TLDR
In this article, the authors identify the unique job attributes distinguishing entrepreneurial firms from large firms and calibrate the relative value of these job attributes from the potential employees' perspective, and demonstrate that a communal team climate and the early assignment of responsibilities are start-up's most attractive job attributes for prospective applicants.Abstract:
Although attracting talented personnel is one of the biggest challenges for start-ups, little is known about how nascent ventures can successfully build an employer brand. This study investigates which distinctive job attributes start-ups can use for their employer branding. We identify the unique job attributes distinguishing entrepreneurial firms from large firms and calibrate the relative value of these job attributes from the potential employees’ perspective. Using conjoint analysis we demonstrate that a communal team climate and the early assignment of responsibilities are a start-up’s most attractive job attributes for prospective applicants. We contribute to the entrepreneurial marketing literature by bringing forward the concept of entrepreneurial employer branding, by examining entrepreneurial firms’ unique and attractive job attributes, and by discussing how start-ups can make use of these attributes in their recruiting and employer branding activities.read more
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Employer branding: A brand equity-based literature review and research agenda
TL;DR: In this article, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities and strategies.
Journal ArticleDOI
Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation:
TL;DR: In this article, the authors argue that the temporal distance between the phases of evaluation and exploitation alter entrepreneurs' opportunity evaluation, and that the impact of an oppo-tation on the evaluation of an opportunity can be quantified using construal level theory.
Journal ArticleDOI
Small but attractive: Dimensions of new venture employer attractiveness and the moderating role of applicants' entrepreneurial behaviors
TL;DR: This paper investigated how recruitment-related heterogeneous and homogeneous entrepreneurial identity claims influence applicants' judgments of new ventures' employer attractiveness, and they combined anticipatory psychological contract theory and legitimacy theory to build theory about the way applicants evaluate new venture employer attractiveness.
Journal ArticleDOI
The future starts today, not tomorrow: How future focus promotes organizational citizenship behaviors
TL;DR: In this article, the influence of future focus on organizational citizenship behavior (OCB) has been investigated empirically, showing that future focus has a positive influence on altruism, civic virtue, conscientiousness, courtesy, and sportsmanship.
Journal ArticleDOI
The impact of business process management and applicant tracking systems on recruiting process performance: an empirical study
TL;DR: The cycle time of the recruiting process can be shortened significantly through business process controlling and process analysis, and by using an applicant tracking system that supports the design and evaluation of key performance indicators.
References
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TL;DR: The authors update and extend their 1978 review of conjoint analysis, discussing several new developments and considering alternative approaches for measuring preference structures in the presence of a large number of attributes.
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TL;DR: This paper found that prospective job applicants are more likely to pursue jobs from socially responsible firms than from firms with poor social performance reputations, and that job applicants have higher self-images when working for socially responsive firms over their less responsive counterparts.
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