Open AccessJournal Article
Establishing customer service strategies within the marketing mix
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RANKINGS of CUSTOMER Service VARIABLES by DEALERS, END USERS and ARCHITECTURE and DESIGN FIRMS in the OFFICE System and FURNITURE INDUSTRY.Abstract:
RANKINGS OF CUSTOMER SERVICE VARIABLES BY DEALERS, END USERS AND ARCHITECTURE AND DESIGN FIRMS IN THE OFFICE SYSTEMS AND FURNITURE INDUSTRY WITH CONCLUSIONS ON THE CUSTOMER SERVICE ROLE IN MARKETI- RANKINGS OF CUSTOMER SERVICE VARIABLES BY DEALERS, END USERS AND ARCHITECTURE AND DESIGN FIRMS IN THE OFFICE SYSTEMS AND FURNITURE INDUSTRY WITH CONCLUSIONS ON THE CUSTOMER SERVICE ROLE IN MARKETING-read more
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From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
TL;DR: In this article, the authors discuss the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discuss how modern research into industrial marketing and services marketing as well as customer relationship economics shows that another approach to marketing is required.
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Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing
TL;DR: The authors discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example, industrial marketing and services marketing as well as customer relationship economics shows that another approach to marketing is required.
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Logistics Service Quality as a Segment-Customized Process
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Quo Vadis, marketing? Toward a relationship marketing paradigm
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A fuzzy-qfd approach to supplier selection
TL;DR: A new method that transfers the house of quality (HOQ) approach typical of quality function deployment (QFD) problems to the supplier selection process is suggested and symmetrical triangular fuzzy numbers are suggested to capture the vagueness in people's verbal assessments.