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Journal ArticleDOI

Examining the Motives of Podcast Users

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TLDR
In this paper, a survey was conducted of 354 fans of shows that are podcast and the results indicated that the bulk of the podcast users are well educated and affluent, and almost 90% of the users reported actually using the show they downloaded.
Abstract
This study examines the patterns and uses of podcast users. A survey was conducted of 354 fans of shows that are podcast. These fans were found via fan websites of the shows on Facebook and MySpace. The results indicate that the bulk of the podcast users are well educated and affluent. The respondents also prefer to listen to the podcasts via portable devices. Almost 90% of the users reported actually using the show they downloaded. Motivations of using podcasts include entertainment, timeshifting, library building, a favorable view of advertising and a social aspect of the podcasts that centers around discussing the shows with other fans. There is some evidence here to suggest that the social factor motivation is also a predictor of podcast use. Heavy users of podcasts also reported to not have a negative view of the advertisers who supported the podcasts.

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Citations
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A Golden Age of Podcasting? Evaluating Serial in the Context of Podcast Histories

TL;DR: This article considers the 2014 podcast Serial within a context of technical change and podcast histories, and argues that Serial is a significant moment in the history of podcasting.
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Podcast Applications in Language Learning: A Review of Recent Studies

TL;DR: In this paper, a study reviewed twenty journal articles to determine the effects of podcast on ESL students' language skills and attitude levels and found that podcasts greatly support learning not just in speaking and listening but also in other language skills such as grammar, pronunciation and vocabulary.
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On Listening to the Radio

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Podcasting: Considering the evolution of the medium and its association with the word ‘radio’

TL;DR: In this paper, the authors suggest that by considering podcasts on their terms we might begin to uncover new truths about a medium in change, and they suggest that when one considers the manner in which podcasts are created and consumed then there is an increasing sense in which podcasting can present itself as a distinct medium.
Journal ArticleDOI

Why Pod? Further Explorations of the Motivations for Independent Podcasting

TL;DR: In a follow-up study, this article examined the motivations of independent podcasters and found that they are highly engaged with their audiences and continue to seek new business models to support potential full-time podcasting.
References
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Book

Mass Media Research: An Introduction

TL;DR: Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources as mentioned in this paper.
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Uses and Gratifications Theory in the 21st Century

TL;DR: This paper argued that the emergence of computer-mediated communication has revived the significance of uses and gratifications, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses-and-grasps approach.
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Predictors of Internet Use

TL;DR: This article examined audience uses of the Internet from a uses-and-gratifications perspective and found that contextual age, unwillingness to communicate, social presence, and Internet motives predict outcomes of Internet exposure, affinity and satisfaction.
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Determining Uses and Gratifications for the Internet

TL;DR: Results describe three key dimensions related to consumer use of the Internet, including process and content gratifications as previously found in studies of television, as well as an entirely new social gratification that is unique to Internet use.
Journal ArticleDOI

Television uses and gratifications: The interactions of viewing patterns and motivations

TL;DR: This secondary analysis of television viewing motivations and patterns located two television user types: users of the television medium for time consumption and entertainment; and users of television content for nonescapist, information seeking.
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