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Journal ArticleDOI

Why Pod? Further Explorations of the Motivations for Independent Podcasting

Kris M. Markman, +1 more
- 29 Apr 2014 - 
- Vol. 21, Iss: 1, pp 20-35
TLDR
In a follow-up study, this article examined the motivations of independent podcasters and found that they are highly engaged with their audiences and continue to seek new business models to support potential full-time podcasting.
Abstract
This article presents the results of a follow-up study examining the motivations of independent podcasters. Results from a web-based survey found that podcasting continues to be dominated by educated, professional males over 30, most of whom are not podcasting full-time. Podcasters are highly engaged with their audiences and continue to seek new business models to support potential full-time podcasting. Motivations for podcasting are consistent with the theory of produsage, which stresses the importance of community, feedback, and continual improvement. Podcasters take their activities seriously and see podcasting as an alternative to traditional radio.

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Citations
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Journal ArticleDOI

The Long Tail: Why the Future of Business is Selling Less of More

TL;DR: The central premise of the book is that the combination of the Pareto or Zipf distribution that is characteristic of Web traffic and the direct access to consumers via Web technology has opened up new business opportunities in the ''long tail''.
Journal ArticleDOI

A Golden Age of Podcasting? Evaluating Serial in the Context of Podcast Histories

TL;DR: This article considers the 2014 podcast Serial within a context of technical change and podcast histories, and argues that Serial is a significant moment in the history of podcasting.
Journal ArticleDOI

Podcasting: Considering the evolution of the medium and its association with the word ‘radio’

TL;DR: In this paper, the authors suggest that by considering podcasts on their terms we might begin to uncover new truths about a medium in change, and they suggest that when one considers the manner in which podcasts are created and consumed then there is an increasing sense in which podcasting can present itself as a distinct medium.
Journal ArticleDOI

How podcasting is changing the audio storytelling genre

TL;DR: McGregor et al. as mentioned in this paper explored the impact of the post-2014 podcast resurgence on non-fictional audio storytelling formats and found that podcast is fomenting a new, more informal, genre of audio narrative feature centred on a strong relationship between host and listener, with content that is "talkier" and less crafted.
Journal ArticleDOI

Podcasting: A Decade in the Life of a “New” Audio Medium: Introduction

TL;DR: The year 2005 went on to become ‘‘the year of the podcast’’, the emergence of the new medium being solidified in June 2015 when Apple upgraded to iTunes 4.9, the first version of the software to provide fully integrated podcast support; Apple’s new podcast directory made it simple for ordinary users to search for and subscribe to podcasts.
References
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Book

Convergence Culture: Where Old and New Media Collide

TL;DR: Worship at the Altar of Convergence: A Paradigm for Understanding Media Change as discussed by the authors is a new paradigm for understanding media change, and it can be used to understand media change.

Convergence Culture Where Old And New Media Collide

TL;DR: The convergence culture where old and new media collide is universally compatible with any devices to read and an online access to it is set as public so you can get it instantly.
Book

The Long Tail: Why the Future of Business is Selling Less of More

TL;DR: The rise of the long tail is a powerful new force i n our economy as discussed by the authors, which is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power.
Book

Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage

Axel Bruns
TL;DR: In this paper, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life, and shows that what's emerging here is not just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage.
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