Journal ArticleDOI
Finland's competitive position as a destination.
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This article is published in Annals of Tourism Research.The article was published on 1986-01-01. It has received 151 citations till now.read more
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Destination image: towards a conceptual framework.
TL;DR: A conceptual model featuring its complex, multiple, relativistic and dynamic nature as a more comprehensive framework of destination image is proposed as an intradisciplinary marketing perspective.
Journal ArticleDOI
Tourism, Competitiveness, and Societal Prosperity
TL;DR: In this article, the authors examine the link between societal prosperity and tourism using a competitiveness framework and show that if handled appropriately, tourism can become an important engine for achieving broader social goals.
Journal ArticleDOI
Affective Images of Tourism Destinations
Seyhmus Baloglu,David Brinberg +1 more
TL;DR: In this article, the authors examined the applicability of Russel and his colleagues' proposed affective space structure to large-scale environments (i.e., tourism destination countries) as well as its potential as a positioning structure to study affective images of tourism destinations.
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Cooperative branding for rural destinations
TL;DR: This article proposed a conceptual model of destination branding based on spreading activation theory and extended from the image formation process framework, drawing on works of prominent branding scholars, and found that cooperative branding results in a consistent attributes-based image across multiple rural communities as perceived by tourists.
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The role of destination image in tourism: A review and discussion
TL;DR: A behavior analysis approach to travel studies is to understand the psychological forces that motivate an individual traveler, that influence the various travel-related decisions the individual makes, and that impact the level of satisfaction with a destination region as mentioned in this paper.
References
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Book
Nonparametric statistics for the behavioral sciences
TL;DR: This is the revision of the classic text in the field, adding two new chapters and thoroughly updating all others as discussed by the authors, and the original structure is retained, and the book continues to serve as a combined text/reference.
Journal ArticleDOI
Research for Marketing Decisions
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Positioning your product
David A. Aaker,J.Gary Shansby +1 more
TL;DR: The positioning decision is often the crucial strategic decision for a company or brand because the position can be central to customers ' perception and choice, decisions.