From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival
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This article is published in International Journal of Contemporary Hospitality Management.The article was published on 2021-12-02 and is currently open access. It has received 2 citations till now. The article focuses on the topics: Wine.read more
Citations
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User value identification based on an improved consumer value segmentation algorithm
TL;DR: Wang et al. as mentioned in this paper proposed a new consumer value segmentation method for low-dimensional dense market datasets to quickly detect and cluster the most profitable customers for the enterprises, which can reflect consumers' contributions to a market, as well as improve the clustering performance.
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Beyond a tug-of-war: Motivation-based segmentation of visitors to a national arts festival
TL;DR: In this paper , a multi-year destination-based data collection technique at Woordfees produced a combined sample size of 1005 respondents and four phases of analysis: a descriptive analysis to profile the respondents; an exploratory factor analysis (EFA) on motives for attending the festival; a cluster analysis based on the reasons for attending a festival; and an analysis of significant differences between the market segments was performed.
References
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Event tourism: Definition, evolution, and research
TL;DR: A conceptual model of the core phenomenon and key themes in event tourism studies is provided as a framework for spurring theoretical advancement, identifying research gaps, and assisting professional practice as mentioned in this paper.
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Leisure Value Systems and Recreational Specialization: The Case of Trout Fishermen
TL;DR: A conceptual framework of trout fishermen is developed around the concept of recreational specialization as discussed by the authors, which refers to a continuum of behavior from the general to the specialized and is reflected in the behavior of trout fishers.
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Progress and prospects for event tourism research
Donald Getz,Stephen J. Page +1 more
TL;DR: In this article, an extended review of the field's evolution and development is presented, charting the growth of the literature, focussing both chronologically and thematically, forming the basis which signposts established research themes and concepts and outlines future directions for research.
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Segmentation of festival motivation by nationality and satisfaction
TL;DR: In this article, the authors attempted to segment festival market using a cluster analysis based on delineated motivation factors, and explored any potential importance of motivation clusters and visitor types as factors of influencing their overall satisfaction based on main and interaction effects.
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Insights into the repeat vacation phenomenon
TL;DR: For instance, this paper found that a majority of repeat visitors were older individuals seeking relaxation and visiting a friend and/or relatives on their vacation, and the qualitative component of the study uncovered five factors which contributed to people returning to a familiar destination: a reduced risk that an unsatisfactory experience would be forthcoming; an assurance that they would find their kind of people there; emotional childhood attachment; to experience some aspects of the destination which had been omitted on a previous occasion; and to expose others to an experience which had previously been satisfying to respondents.