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From Slut Shaming to Cultural Commentary: What Live Tweeting Practices of Viewers of ABC’s The Bachelorette Reveal about Gender Policing and Digital Activism on Twitter

Melissa Ames
- Vol. 1, pp 122-131
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TLDR
In this article, live tweets posted by viewers of ABC's The Bachelorette during a network-promoted scandal concerning the star's sexual activity on the reality TV program were analyzed.
Abstract
This article analyzes live tweets posted by viewers of ABC’s The Bachelorette during a networkpromoted scandal concerning the star’s sexual activity on the reality TV program. This study notes how problematic gender norms were reinforced within the conversation unfolding on Twitter and how a subset of tweets served to critique the sexism found within the program, the Twitter feed, and in society more generally. As these tweets attempting to combat gender norms can be considered a form of digital activism, this study also analyzes the ways in which Twitter’s particular communication format might complicate and/or interfere with their desired societal critiques.

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