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How and why do men and women differ in their willingness to use automated cars? The influence of emotions across different age groups

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TLDR
In this article, the authors examined the effect of biological sex on the willingness to use automated cars and found that these emotional processes vary as a function of respondent age in such a way that the differential effect of sex on anxiety was more pronounced among relatively young respondents and decreased with participants' age.
Abstract
Current research on willingness to use automated cars indicates differences between men and women, with the latter group showing lower usage intentions. This study aims at providing a first explanation of this effect. Research from other fields suggests that affective reactions might be able to explain behavioral intentions and responses towards technology, and that these affects vary depending on age levels. By examining a sample of 1603 participants representative for Germany (in terms of biological sex, age, and education) we found evidence that affective responses towards automotive cars (i.e., anxiety and pleasure) explain (i.e., mediate) the effect of biological sex on willingness to use them. Moreover, we found that these emotional processes vary as a function of respondent age in such a way that the differential effect of sex on anxiety (but not on pleasure) was more pronounced among relatively young respondents and decreased with participants’ age. Our results suggest that addressing anxiety-related responses towards automated cars (e.g., by providing safety-related information) and accentuating especially the pleasurable effects of automated cars (e.g., via advertising) reduce differences between men and women. Addressing the anxiety-related effects in order to reduce sex differences in usage intentions seems to be less relevant for older target groups, whereas promoting the pleasurable responses is equally important across age groups.

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The Moral Machine experiment

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TL;DR: In this paper, the authors conducted a survey with 347 Austinites to understand their opinions on smart-car technologies and strategies and found that respondents perceive fewer crashes to be the primary benefit of autonomous vehicles (AVs), with equipment failure being their top concern.
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The roles of initial trust and perceived risk in public’s acceptance of automated vehicles

TL;DR: In this paper, a theoretical acceptance model was proposed by extending TAM with new constructs: initial trust and two types of perceived risk (i.e., perceived safety risk [PSR] and perceived privacy risk [PPR]).
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What have we learned? A review of stated preference and choice studies on autonomous vehicles

TL;DR: A review of studies published in peer-reviewed journals, conference proceedings, and technical academic and private sector reports on surveys about autonomous vehicles (AVs) from 2012 onward is provided in this article.
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An empirical investigation on consumers’ intentions towards autonomous driving

TL;DR: A technology acceptance modelling process by extending the original Technology Acceptance Model (TAM) to explain and predict consumers’ intensions towards AVs and results show that the constructs of perceived usefulness, perceived ease to use, perceived trust and social influence are all useful predictors of behavioral intentions to have or use AVs.
References
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TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI

Perceived usefulness, perceived ease of use, and user acceptance of information technology

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TL;DR: In this paper, the authors present a discussion of whether, if, how, and when a moderate mediator can be used to moderate another variable's effect in a conditional process analysis.
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