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How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital

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Abstract
Consumer researchers have commonly analyzed marketplace performances as liminal events structured by context-specific role playing, norms of reciprocity, and cocreative collaborations. As a consequence, this literature remains theoretically mute on questions related to the sociological disparities that arise when marketplace performances forge relationships between affluent consumers and underclass service workers: a circumstance becoming increasingly commonplace owing to trends in the service-oriented global economy. To redress this gap, we analyze how such sociocultural differences are manifested and mediated in the provisions of skilled marketplace performances. Building upon Bourdieu’s logic of field analysis, our resulting theoretical framework illuminates a network of structural relations that reconfigures the asymmetrical distribution of class-based resources between these class factions. Rather than being cooperative endeavors conducive to the formation of commercial friendships, we show that thes...

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Theory of value co-creation: a systematic literature review

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The Megaphone Effect: Taste and Audience in Fashion Blogging

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The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices

TL;DR: In this paper, a multimethod investigation of middle-class men who are performing the emergent gender role of at-home fatherhood is presented, which profiles and theoretically elaborates upon a set of capitalizing consumption practices through which at home fathers seek to enhance the conversion rates of their acquisitions of domesticated (and subordinate) cultural capital and to build greater cultural legitimacy for their marginalized gender identity.
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Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter

TL;DR: The authors investigate how brands reconfigure the status games that surface in the service encounter and show that through the material and social cues of the servicescape, brands shape consumers' class subjectivities, making consumers behave as class subjects who have a specific understanding of their position in the social hierarchy.
References
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Journal ArticleDOI

Outline of a Theory of Practice

TL;DR: Bourdieu as mentioned in this paper develops a theory of practice which is simultaneously a critique of the methods and postures of social science and a general account of how human action should be understood.
Book

Discipline and Punish: The Birth of the Prison

TL;DR: Foucault shows the development of the Western system of prisons, police organizations, administrative and legal hierarchies for social control and the growth of disciplinary society as a whole as discussed by the authors.
Book

Language and Symbolic Power

TL;DR: In this article, the economy of language exchange and its relation to political power is discussed. But the authors focus on the production and reproduction of Legitimate language and do not address its application in the theory of political power.
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What is performance Marketiing?

Marketplace performances involve interdependent status games and symbolic capital exchanges between affluent consumers and service workers, shaping sociocultural disparities in the service-oriented global economy.