Journal ArticleDOI
How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages
TLDR
The authors conducted a meta-analytic review of the effects of one-sided and two-sided persuasive messages and identified two key moderator variables: whether the two-side message is refutational or non-refutational and whether the message is consumer advertising or nonadvertising.Abstract:
A random-effects meta-analytic review of the effects of one-sided and two-sided persuasive messages identifies two key moderator variables: whether the two-sided message is refutational or nonrefutational and whether the message is consumer advertising or nonadvertising. Compared with one-sided messages, refutational two-sided messages on nonadvertising topics enjoy significantly greater credibility and persuasiveness, nonrefutational two-sided messages on nonadvertising topics are not significantly different in credibility and are significantly less persuasive, refutational two-sided messages on advertising topics do not differ significantly on either credibility or persuasiveness (though few relevant studies exist), and nonrefutational two-sided messages on advertising topics enjoy significantly greater credibility but do not differ in persuasiveness. Often-mentioned moderators (such as audience initial position and education) appear not to have substantial influence on sidedness effects. Explanations o...read more
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Journal ArticleDOI
The Role of Culture in Health Communication
TL;DR: A model of health communication planning--McGuire's communication/persuasion model--is introduced as a framework for considering the ways in which culture may influence health communication effectiveness.
Journal ArticleDOI
The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages
TL;DR: A meta-analytic review of the relative persuasiveness of gain-and loss-framed messages (based on 165 effect sizes, N=50,780) was conducted by as mentioned in this paper.
Journal ArticleDOI
The Effects of Goal Instructions and Text on the Generation of Counterarguments During Writing.
TL;DR: The authors investigated ways of encouraging students to consider more counterarguments when writing argumentative texts and found that text positively affects counterargumentation and the overall quality of arguments and that text was only effective for students with less extreme prior attitudes.
Journal ArticleDOI
Prevention is better than cure: Addressing anti-vaccine conspiracy theories
Daniel Jolley,Karen M. Douglas +1 more
TL;DR: This article found that anti-conspiracy arguments increased intentions to vaccinate a fictional child but only when presented prior to conspiracy theories, mediated by belief in anti-vaccine conspiracy theories and the perception that vaccines are dangerous.
Journal ArticleDOI
Promoting Argument-Counterargument Integration in Students' Writing
TL;DR: The authors explored the effect of criteria instruction and a graphic organizer to promote integration of arguments and counterarguments in opinion essays and found that criteria instruction resulted in better integration of argument and counterargument with stronger rebuttals and more balanced reasoning.
References
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Journal ArticleDOI
The psychology of attitudes.
Alice H. Eagly,Shelly Chaiken +1 more
TL;DR: The only truly comprehensive advanced level textbook designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition is as mentioned in this paper, which contains a comprehensive coverage of classic and modern research and theory.
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Communication and Persuasion: Central and Peripheral Routes to Attitude Change
TL;DR: In this article, the authors define the ELM and seine Basiskonzepte theoretisch definiert und durch eine Vielzahl empirischer Studien untermauert.
Journal ArticleDOI
Attitudes and attitude change
TL;DR: Empirical and conceptual developments over the past four years on attitudes and persuasion are reviewed, with particular attention paid to work on attitude accessibility, ambivalence, and the affective versus cognitive bases of attitudes.