Journal ArticleDOI
Identifying wine consumers interested in environmentally sustainable production practices
TLDR
In this article, the authors characterize several wine consumer segments who were "likely" to sample wine from vineyards using cover crops, a sustainable production practice that reduces herbicide applications, and identify those with a greater probability of being a viable target market based on survey responses.Abstract:
\nPurpose\nThis study aims to characterize several wine consumer segments who were “likely” to sample (i.e. taste before purchasing) wine from vineyards using cover crops, a sustainable production practice that reduces herbicide applications, and identify those with a greater probability of being a viable target market based on survey responses.\n\n\nDesign/methodology/approach\nA total of 956 wine consumers from the Mid-Atlantic and boarding US states were separated into segments based on an ECHAID (exhaustive Chi-square automatic interaction detector) classification tree from internet survey responses.\n\n\nFindings\nOut of the 12 created segments, 6 (n = 530, 72% of training data) contained participants who were at least 1.02 times (index score =102%) more “likely” to try the wine compared to the overall sample and were willing to pay $18.99 for a 750-mL bottle of the wine, which included a $1 surcharge to cover associated production costs. Of these, three (n = 195, 26%) had the greatest potential for which a marketing plan could be developed (index scores of 109%–121%), with over half in each segment willing to pay $20.99 for the bottle of wine, which could motivate growers to consider implementing this sustainable strategy.\n\n\nOriginality/value\nAlthough several segments of participants were “likely” to sample the sustainably produced wine, an ECHAID classification tree allowed us to identify participants who would not pay $18.99 for a 750-mL bottle of wine, even after learning about the use of cover crops and the trade-off ($1 bottle surcharge). By narrowing the number of potential “likely” segments to those with a greater potential of sampling the wine, more purposeful marketing strategies can be developed based on demographics, attitudes, and behaviors defined in the model.\nread more
Citations
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Using Alignment Index and Polytomous Item Response Theory on Statistics Essay Test
Kana Hidayati,Budiyono,Sugiman +2 more
TL;DR: In this paper, the authors used alignment theory to verify the content validity of the essay test and IRT polytomous GPCM to determine the characteristics of test items in order to produce a n essay test that accurately measure the achievement of students on statistical materials.
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USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine
TL;DR: This paper investigated mid-Atlantic USA wine consumers' preferences for front wine label attributes for a lesser-known/unknown local wine variety and found that a greater percentage of consumers selected the white wine tag and scripted fonts than the other options, with a generalized county text (Proudly produced in Lehigh County, PA) being selected by more participants than the American Viticultural Area (AVA) (Lehigh Valley AVA) or state (Pennsylvania) texts; however, the location text had a lower importance than the wine tag variable.
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Customer churn prediction model: a case of the telecommunication market
TL;DR: In this paper , the authors compare different approaches and methods for customer churn prediction and construct different Data Science models to classify customers according to the probability of their churn from the company's client base and predict potential customers who could stop to use the services of competitors.
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Toward understanding sophisticated markets and consumers: a win-win strategic alternative
TL;DR: In this article , a literature review following a conceptual model methodology is conducted to identify and label sophisticated markets, where consumers and businesses show new dynamics, including a heightened interest in quality and the concomitant development of entities and mechanisms designed to ensure certain standards as well as an increased level of involvement of the consumer with the product.
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Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors
TL;DR: In this article , a survey was conducted by a professional panel provider to a quota-based sample (N = 1,113) of Italian regular wine consumers to understand whether there are differences in monetary preferences for four distinct clean labels and to analyze the level of interest of diverse market segments of regular wines consumers for this specific category of wines.
References
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TL;DR: In this paper, the use of rank sums from a combined ranking of k independent samples in order to decide which populations differ is suggested as a convenient alternative to making separate rankings for each pair of samples and the two methods are compared.
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Consumer behaviour for wine 2.0: A review since 2003 and future directions
TL;DR: The main findings concerning consumer behavior for wine published in academic journals in the last ten years and some suggestions about strategic research directions to take in the next few years are summarized in this paper, where some areas with greatest research needs are: retail marketing and consumer response to the variety of techniques retailers use; on-premise consumer behaviour; online and social media influences on consumers; premium and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour.
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Consumers’ perceptions, preferences and willingness-to-pay for wine with sustainability characteristics: A review
Isabel Schäufele,Ulrich Hamm +1 more
TL;DR: In this article, the authors identify the state of the art and research gaps in consumer perceptions, preferences and willingness-to-pay (WTP) towards wine with sustainability characteristics, and they find that consumers across different countries had positive perceptions regarding different production methods and reported a willingness to pay a premium for wine with characteristics of sustainable production.
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Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace
TL;DR: This paper found that consumers are concerned about the effects of conventional agricultural food production practices on human health and environmental wellbeing, and that they are willing to pay a higher price for sustainable wine.