Journal ArticleDOI
Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market
TLDR
In this article, the authors identified the linkages between marketing mix elements and the purchase decision process among consumers in the Malaysian retail industry and verified that store image and store location have significant positive linkages with purchase decision.Abstract:
This research aimed to identify the linkages between marketing mix elements and the purchase decision process among consumers in the Malaysian retail industry. To fulfill this objective, the present study followed a quantitative survey for gathering the data from the consumers of department stores at the East Coast region in Malaysia. All of the obtained data were inserted and coded using SPSS and then analysed by AMOS 18. The findings indicated that the impact of advertising on the consumers' purchase decision is positive and statistically significant. Besides that, the findings demonstrated that distribution intensity has a negative effect on purchase decision, whereas price plays a key important role in affecting purchase decisions process of the consumers. Lastly, the findings of this paper verified that store image and store location have significant positive linkages with purchase decision. These outcomes enhance our understanding on the role of marketing mix elements in determining a consumer's purchase decision, particularly in the retail context.read more
Citations
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Journal ArticleDOI
Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia
TL;DR: In this paper , the authors determine the relationship between benefits and challenges of IoT adoption and organizational performance and look into the mediating role of supply chain performance in relationship between IoT adoption benefit and challenges.
Journal ArticleDOI
The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry
TL;DR: In this paper , the effect of the digital supply chain on the supply chain and organization performance in the Malaysia manufacturing industry was investigated by using Partial Least Square Structural Equation Modeling (PLS-SEM).
Proceedings ArticleDOI
Digital Transformation and SMART-The Analytics factor
Mounir M. El Khatib,Haitham M. Alzoubi,Gouher Ahmed,Hamda H. Kazim,Salama Al Aslai Al Falasi,Faisal Mohammed,Maha Al Mulla +6 more
TL;DR: In this paper , the authors discuss the essence of implementation of Big Data Analytics (BDA) in most of the cities in the UAE, coupled with a few developed countries, and examine the relationship between success and innovation of BDA, along with the technical expertise of employees, and access to high-quality infrastructure put together.
Journal ArticleDOI
Machine learning for intelligent energy consumption in smart homes
TL;DR: In this paper , the authors used data fusion in the context of building energy efficiency and achieved a prediction accuracy of 92 percent, which was greater than that of any other technique that has been previously reported.
Journal ArticleDOI
The internet’s role in undermining the credibility of the healthcare industry
TL;DR: The solutions presented in this paper seek to assist individuals in rendering professional therapy services for Cognitive Behavior Therapy, and to assist the collective population in maintaining responsible internet usage.
References
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The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education
TL;DR: Cronbach's alpha is a statistic commonly quoted by authors to demonstrate that tests and scales that have been constructed or adopted for research projects are fit for purpose as discussed by the authors, which is a measure of reliability.
Journal ArticleDOI
An examination of selected marketing mix elements and brand equity
TL;DR: The authors explored the relationship between selected marketing mix elements and the creation of brand equity and found that frequent price promotions, such as price deals, are related to low brand equity, whereas high advertising spending, high price, good store image, and high distribution intensity are associated with high brand equity.
Journal ArticleDOI
Identifying key factors affecting consumer purchase behavior in an online shopping context
Chung-Hoon Park,Young-Gul Kim +1 more
TL;DR: In this article, the authors investigated the relationship between various characteristics of online shopping and consumer purchase behavior and found that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that are significantly related to each consumer's site commitment and actual purchase behavior.
Journal ArticleDOI
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
Emma K. Macdonald,Byron Sharp +1 more
TL;DR: In this article, a replication of a study of Hoyer and Brown that used a controlled experiment to examine the role of brand awareness in the consumer choice process was conducted, with a different (but similar) product category, a larger sample, and a sample group that included experienced as well as inexperienced consumers.
Journal ArticleDOI
The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands
TL;DR: In this article, the authors investigate the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB) and also investigate the indirect effects mediated by perceived risk and price consciousness on these relationships.