Patent
Method and apparatus for determining behavioral profile of a computer user
TLDR
In this article, a psychographic profile is formed by recording computer activity and viewing habits of the end user, and content of categories of interest and display format in each category are revealed by the psychographic profiles, based on user viewing of agate information.Abstract:
Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.read more
Citations
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Patent
Method of delivery, targeting, and measuring advertising over networks
TL;DR: In this paper, the authors present methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet, and the use of advertisements is tracked to permit targeting of the advertisements of individual users.
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TL;DR: In this article, a system and method for delivering customized electronic advertisements in an interactive communication system is presented, where customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers.
Patent
Interactive television program guide with remote access
Michael D. Ellis,William L. Thomas,Joel G. Hassell,Thomas R. Lemmons,David M. Berezowski,Robert A. Knee,Mccoy Robert H +6 more
TL;DR: In this article, an interactive television program guide with remote access is provided, where a remote program guide access device is connected to the interactive TV program guide equipment by a remote access link.
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Enhanced video programming system and method for incorporating and displaying retrieved integrated Internet information segments
TL;DR: In this paper, a system for integrating video programming with the vast information resources of the Internet is presented, where the web pages are synchronized to the video content for display in conjunction with a television program being broadcast to the user at that time.
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Improved system and method for influencing a position on a search result list generated by a computer network search engine
TL;DR: In this article, a search result list is generated from a database of search listings associated with an advertiser, and a predetermined number of identified search listings are selected according to bid amount for display to the searcher.
References
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Patent
System and method for selectively distributing commercial messages over a communications network
TL;DR: In this article, a device and method of distributing commercial messages to an individually addressable subscriber terminal ('converter' on a network is provided, where a server (10), located on the network, selectively tags commercial messages with routing information and converter addresses, and transmits the messages to be received and displayed by the addressed converters.
Patent
Communication system and method with demographically or psychographically defined audiences
TL;DR: In this article, a master database containing demographic and psychographic information about each audience member is maintained, which is transmitted and stored in a channel selection/decoder (100) unit associated with each audience's receiver.
Journal ArticleDOI
A new marketing paradigm for electronic commerce
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: It is argued that in order for marketing efforts to be successful in this new medium, a new business paradigm is required and the marketing function must be reconstructed to facilitate electronic commerce in the emerging electronic society underlying the Web.
Patent
Method and system for selectively targeting advertisements and programming
TL;DR: In this article, a method and system for selectively targeting advertisements and programming to different demographically and specially targeted television audiences by relating carrier subscriber data to other proprietary marketing databases by creating, compiling and updating a National Directory of cable and other carrier system subscriber names and address information derived from actual cable system and telephone company billing records is presented.
Patent
System for adjusting hypertext links with weighed user goals and activities
Craig A. Kaplan,James Chen,David C. Fallside,Justine R. Fenwick,Mitchell D. Forcier,Gregory J. Wolff +5 more
TL;DR: A smart hypermedia system that acquires user characteristics either directly or inferentially can be found in this article, where links to other nodes are recommended by ranking a link list in an order that depends on one or more user profiles containing information relating to users' goals and interests.